It has been said that although you have excellent and quality posts on your site, when no one knows that it exists, your site is dead. When you don’t have an audience to read and interact with your posts, creating a site to inform, promote or express your thoughts and ideas doesn’t serve its purpose.
So, in order for your site to be readable, search able and be visible in the web community, you need to know Social Bookmarking?
What is Social Bookmarking? I know you will definitely be asking it, especially if you don’t have any background on SEO.
Social Bookmarking- it is a method or way to establish a web presence. In the simplest definition, it is an effective platform or tool to “advertise” or promote your articles, videos, images and the site in general. You can also use this to search for other sites with similar niche as yours to build a relationship with them.
In SEO, where your web presence is crucial to achieve higher rankings, social bookmarking is one effective method of “off-page” optimization which is an SEO term of optimizing their site outside of their web page.
Why Social Bookmarking is Crucial in SEO? Here, are some important points on why you “must” consider bookmarking you posts:
To Justify Existence. If you want your message on your blog to cross different shores, and not just limited to your close friends and family, you must promote it, unless you want it to be private. The blogosphere will know that your site exists if it is present in social bookmarking sites. It is also a way to determine that you are an active blogger and that you know how to promote your site effectively. Social bookmarking is just a basic SEO. Having a website, at least you know the basics of SEO.
To Increase Traffic. Bookmarking sites are easily indexed or crawled by search engines. If you bookmark your post, people from that bookmarking site can visit your site quickly through the link to your post, thus will increase your site’s traffic. And if they find your site very informative, for sure they will become your subscribers.
To Create a Community. The longer you are bookmarking quality posts and interacting with fellow niche bloggers, you can create a group or community which is a good start in building an authority site. If you are promoting a product or a service on your site and bookmark it, your chance of getting customers and referrals is high. In other words, you can enlarge your market by reaching your customers and potential customers globally.
Quick Tip: The web is a community of different genres and races. It would be very difficult to fit in if you don’t know where and what category you should bookmark your site. So, make sure to bookmark your post on the right category.
To Help in Branding your Site. If your regularly bookmarking posts to social bookmarking sites, people can easily recall your site’s name. Some bloggers who find your post interesting because it is timely, funny, unusual or even challenging, will likely to re blog it, or promote it to other social bookmarking sites. This will help in establishing a brand name of your site. More so, the more friends or followers you have, people deemed you as professional and authority author or blogger.
To Spread News and Alerts Quickly. Since, there are millions of people are also bookmarking their posts daily, hourly or even in seconds, it is a great tool to spread news or update quickly.
To Increase Backlinks. This is the most important factor why SEO marketers are doing bookmarking. Getting backlinks can’t happen instantly unless you will be paying someone or purchasing a machine that can generate backlinks quickly. Back linking is an important factor in SEO, and one of the essential determinants in search engines in calculating the rankings. To get natural backlinks, your posts must rank on the front page of the social bookmarking sites. In order for you to be on the top page, your posts should have more votes from people on the social bookmarking site. A popular post is also called a viral post. And search engines always look up on viral posts.
Quick Tip. Bookmarks that are not popular, or have minimal votes in the social bookmarking site, doesn’t help in getting a good ranking.
The best thing about social bookmarking is that most of the legitimate sites are “FREE” and is not limited to bloggers alone but is accessible to all who have a website domain.
Here are the Top TEN Social Bookmarking sites of 2011 ranked according to the number of users.