April 29, 2017

The importance of social bookmarking for SEO

It has been said that although you have excellent and quality posts on your site, when no one knows that it exists, your site is dead. When you don’t have an audience to read and interact with your posts, creating a site to inform, promote or express your thoughts and ideas doesn’t serve its purpose.

So, in order for your site to be readable, search able and be visible in the web community, you need to know Social Bookmarking?

What is Social Bookmarking? I know you will definitely be asking it, especially if you don’t have any background on SEO.

Social Bookmarking- it is a method or way to establish a web presence. In the simplest definition, it is an effective platform or tool to “advertise” or promote your articles, videos, images and the site in general. You can also use this to search for other sites with similar niche as yours to build a relationship with them.

In SEO, where your web presence is crucial to achieve higher rankings, social bookmarking is one effective method of “off-page” optimization which is an SEO term of optimizing their site outside of their web page.

Why Social Bookmarking is Crucial in SEO? Here, are some important points on why you “must” consider bookmarking you posts:

importance of social bookmarking

To Justify Existence. If you want your message on your blog to cross different shores, and not just limited to your close friends and family, you must promote it, unless you want it to be private. The blogosphere will know that your site exists if it is present in social bookmarking sites. It is also a way to determine that you are an active blogger and that you know how to promote your site effectively. Social bookmarking is just a basic SEO. Having a website, at least you know the basics of SEO.

To Increase Traffic. Bookmarking sites are easily indexed or crawled by search engines. If you bookmark your post, people from that bookmarking site can visit your site quickly through the link to your post, thus will increase your site’s traffic. And if they find your site very informative, for sure they will become your subscribers.

To Create a Community. The longer you are bookmarking quality posts and interacting with fellow niche bloggers, you can create a group or community which is a good start in building an authority site. If you are promoting a product or a service on your site and bookmark it, your chance of getting customers and referrals is high. In other words, you can enlarge your market by reaching your customers and potential customers globally.

Quick Tip: The web is a community of different genres and races. It would be very difficult to fit in if you don’t know where and what category you should bookmark your site. So, make sure to bookmark your post on the right category.


To Help in Branding your Site. If your regularly bookmarking posts to social bookmarking sites, people can easily recall your site’s name. Some bloggers who find your post interesting because it is timely, funny, unusual or even challenging, will likely to re blog it, or promote it to other social bookmarking sites. This will help in establishing a brand name of your site. More so, the more friends or followers you have, people deemed you as professional and authority author or blogger.

To Spread News and Alerts Quickly. Since, there are millions of people are also bookmarking their posts daily, hourly or even in seconds, it is a great tool to spread news or update quickly.


To Increase Backlinks. This is the most important factor why SEO marketers are doing bookmarking. Getting backlinks can’t happen instantly unless you will be paying someone or purchasing a machine that can generate backlinks quickly. Back linking is an important factor in SEO, and one of the essential determinants in search engines in calculating the rankings. To get natural backlinks, your posts must rank on the front page of the social bookmarking sites. In order for you to be on the top page, your posts should have more votes from people on the social bookmarking site. A popular post is also called a viral post. And search engines always look up on viral posts.

Quick Tip. Bookmarks that are not popular, or have minimal votes in the social bookmarking site, doesn’t help in getting a good ranking.

The best thing about social bookmarking is that most of the legitimate sites are “FREE” and is not limited to bloggers alone but is accessible to all who have a website domain.

Here are the Top TEN Social Bookmarking sites of 2011 ranked according to the number of users.

1. Twitter

2. Digg

3. StumbleUpon

4. Reddit

5. Delicious

6. Tweetmeme


8. Slashdot

9. Friendfeed



  1. It’s nearly impossible to find educated people on this topic, but you sound like you know what you’re talking about!

  2. If some one needs to be updated with hottest technologies therefore he must be pay a quick visit this web site and be up to date all the time.

  3. I’d have to check with you here. Which is not something I usually do! I enjoy reading a post that will make people think. Also, thanks for allowing me to comment!

  4. Wiki defines social bookmarking as, “A method for Internet users to organize, store, manage and search for bookmarks of resources online. Unlike file sharing, the resources themselves aren’t shared, merely bookmarks that reference them.” As such, how does Twitter qualify as social bookmarking? Although I do post links on Twitter, I’ve never considered it as such, as there is no practical way I know of to organize, manage or even share the links. I see Twitter more as a social *networking* site. BTW Another popular social bookmarking site, that fits the definition better is http://blinklist.com/.

  5. Willis Older says:

    Pretty nice post. I just stumbled upon your weblog and wished to say that I’ve truly enjoyed browsing your blog posts. In any case I will be subscribing to your rss feed and I hope you write again very soon!

  6. Google Buzz and Google + are considered as social bookmarking as well? Could you explain them in your future post? Thanks.

    • Google Buzz is “going away” soon according to Google. This raises an important issue in social networking sites — time wasted trying to promote one’s business in websites that ultimately fail and are taken offline. Let us not forget the Ma.gnolia debacle a few years back also. Ma.gnolia was a popular social bookmarking site until it crashed and all data was lost. It never really bounced back from that horrific loss. http://en.wikipedia.org/wiki/Ma.gnolia

  7. Thank you. I am now signing up on all social bookmarking platforms that you’ve suggested in your post.

  8. I saw some SEO topic saying that we could choose to do thing black hat way or white hat way. I am wondering what them are. I wish you could post something regarding this topic.

  9. Should I hire someone to do SEO social bookmarking for my websites? Do you think it is needed to hire someone rather than doing it myself?

  10. I normally post my posts on Facebook and Twitter as well. I am wondering if this is considered as an SEO effort as well. I am a noob in SEO topic but I am learning to be better. I hope this would be a great help for my website to grow.

  11. Robert Lloyd says:

    Thanks for this post… and the list! I regularly use Twitter, StumbleUpon and Delicious, all in the top 5 of your list. I must admit I am not familiar with the last 5 social bookmarking sites you mention, so will register and check them out. Twitter and StumbleUpon are quite good for traffic, if you can capture the attention of the user with a catchy title and, of course, a well written, informative, useful or curious article.

    • shane garrison says:

      Thanks for your comment Robert, Yeah there are so many social bookmarks out there can sometimes be overwhelming. I just stick to a few on this list.

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