December 11, 2016

Short or long blog post, which is better?

Since I’ve just started blogging seriously of a couple months ago. I’ve been researching a lot about
blogging in general. One of my questions was the length of post, is there a benefit over shorter or
longer post? The answers that I found were all over the board I must say, so I’ll share with you my thoughts after reading several blog post on this subject from top bloggers.

Does the blog post effect SEO results?

My understanding is that the longer the post, the higher authority the search engines can give it. For example , I read about one blogger who took his site from millions ranking to under 50K alexa in a matter of 2 months. His technique was posting daily, but also writing longer post between 800 to 1200 words.

Others have said that they’re able to post more frequently with average of 250 word post which can target even more seo back to their blog. Instead of posting once a day they can do 2 or 3 post in same time frame.

Again, you’ll see many different answers to this question. Personally , I do believe that a post with 750 to 1200 words would give you better authority with seo. Think about it, Take two post with same subject that is uploaded on same day. Google has to decide which one has more authority over the other. Of course there are many other factors to this decision but lets assume that each blog has the same PR rank, same popularity, and link juice. In this case I would have to go with the longer post wins the higher ranking.

Does length of blog post effect readership?

This is also all over the board when trying to find a factual answer. We all know that most people have a short attention span. When writing a blog post our most important priority should be the reader, correct?

The answer I found is that majority of first time visitors want shorter post, repeat visitors your real audience really don’t mind longer post. Again, a lot of factors go into this. I will continue to mix up my style of both shorter and longer post.

To me it all depends on my topic, some subject matters will need more longer post to get your message across. Others can be shorter but if you do go with the longer post mentality be sure to add bold paragraph headlines. This way when you are attracting the readers that prefer short post, they are able to scan your longer post to find their answers.

Please write your thoughts in the comments below, I’m interested to hear your views.

Comments

  1. IMHO, when you own a blog, and are writing content for it, the focus should never be on SEO. The article should be as long or as short as is necessary to properly convey whatever it is you are trying to get across to the reader. First and foremost as a blog author, consider your message. Ask yourself if you have provided enough details, is the tone correct, should I provide helpful links or photographs? Quality, original articles should be the goal of every blog writer. The SEO will take care of itself.

    • shane garrison says:

      Donna,

      Thanks for sharing your wisdom. I do agree with everything that you are saying. Unique Content is always king, but most importantly content that people will actually want to read. As a blogger, writer we all will get better and better at providing quality over quantity.

  2. Just found your site by search on this very topic, as I’m considering the benefits of shorter posts. Personally, I don’t enjoy reading anything over 200 words, because there’s really only so much you can say on a subject, before it gets boring. That is, unless it’s something along the lines of a wiki article, where you are explaining something.

    By putting out short, content-potent posts, or bullet blogs (I just thought of that…hmm…), I think you can attract more people back to your site.

    Take a look at Seth Godin’s site, for a good example. Some of his posts are 100 words or less, yet get hundreds of tweets.

    • shane garrison says:

      Thanks Jonathan for your comment. Yes , I think everyone is different! Some people like long, others like short post. So that is why I will have a variety of both on this site.

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