Since I’ve just started blogging seriously of a couple months ago. I’ve been researching a lot about
blogging in general. One of my questions was the length of post, is there a benefit over shorter or
longer post? The answers that I found were all over the board I must say, so I’ll share with you my thoughts after reading several blog post on this subject from top bloggers.
Does the blog post effect SEO results?
My understanding is that the longer the post, the higher authority the search engines can give it. For example , I read about one blogger who took his site from millions ranking to under 50K alexa in a matter of 2 months. His technique was posting daily, but also writing longer post between 800 to 1200 words.
Others have said that they’re able to post more frequently with average of 250 word post which can target even more seo back to their blog. Instead of posting once a day they can do 2 or 3 post in same time frame.
Again, you’ll see many different answers to this question. Personally , I do believe that a post with 750 to 1200 words would give you better authority with seo. Think about it, Take two post with same subject that is uploaded on same day. Google has to decide which one has more authority over the other. Of course there are many other factors to this decision but lets assume that each blog has the same PR rank, same popularity, and link juice. In this case I would have to go with the longer post wins the higher ranking.
Does length of blog post effect readership?
This is also all over the board when trying to find a factual answer. We all know that most people have a short attention span. When writing a blog post our most important priority should be the reader, correct?
The answer I found is that majority of first time visitors want shorter post, repeat visitors your real audience really don’t mind longer post. Again, a lot of factors go into this. I will continue to mix up my style of both shorter and longer post.
To me it all depends on my topic, some subject matters will need more longer post to get your message across. Others can be shorter but if you do go with the longer post mentality be sure to add bold paragraph headlines. This way when you are attracting the readers that prefer short post, they are able to scan your longer post to find their answers.
Please write your thoughts in the comments below, I’m interested to hear your views.