Below you’ll find 9 steps for best Keyword Placement
In SEO, keywords are defined as “words that are key”, that’s why you need to know and learn the right keyword placement in your blog post to get a good ranking in search engines as well as to generate more traffic. For content to be viral it should not just appeal to the readers but should also be searchable by search engines. If you want your content to get ranked well in search engines, you must know this SEO technique called keyword placement.
So what is keyword placement? Why is it crucial to SEO marketing? What are the key places to put your keywords to improve your site’s searchability? Keyword placement is an on-page optimization technique wherein keywords or keyword phrases are strategically placed in your content’s body.
Keyword placement is crucial because it will determine your site’s ranking in the search engines. Remember that there are hundreds of websites aiming for that top spot in the search result pages having the same keyword target as yours. If your target keyword or keywords don’t appear in the first few pages of the SERP’s for your SEO campaign, it’s not effective or maybe you are doing the wrong thing. Most searchers only click the sites that appear on the first page or up to the third page, but don’t go to the 5th or 10th page. You don’t want your site to be on the last page of the results, do you? If so, you must learn how to position your target keywords correctly to gain more traffic.
Before we go to the checklist of the proper keyword placement for best SEO results, you must identify primary keyword you want to optimize. You can use the Google Adwords Keyword tool to know the keywords or key phrases with are relevant to your content. Normally, marketers pick their main keyword with the highest search volume. In picking the main keyword and the secondary keywords, it will be dependent on your strategy. Others pick those low, competitive keywords over the competitive ones. But the effectiveness of these two ways is solely dependent on the optimizer. Once you chose your keywords, it’s time to know the proper places to position it for your site to achieve good ranking.
9 steps for Keyword Placement
1. Include your Main keyword in the Post Title. Your title will be the first thing searchers will see in the results pages as well as to bookmarking sites, social media and other networking sites you have promoted your content to, so it is best to include your main keyword in the title of your post. Also, make sure that your title will not exceed 70 characters as longer titles may get cut off in the SERP’s.
2. Include your Target keyword in the URL of your post. Make your title your permalink. Permalinks is for the search engines to crawl your post whenever searchers typed your target keyword. So, be direct to the point as possible when creating a permalink to your blog post. It should not exceed 7 words and remove conjunctions like for, to, with, and, etc.
3. Include your keyword in the Post Description. Your post description plays a big part to persuade browsers to click on your site’s link. So, make sure to write a compelling description which also includes your keywords. This is also called your meta tags for your description.
4. Include your keywords in the Sub-heading. Sub-headings are important for easy readability for searchers and to the search engines as well. You can put in your sub headings your targeted secondary keywords.
5. Include your keywords in the article body. It is best to place your main keywords and your secondary keywords strategically in the whole article. Try to put the main keyword in the first sentence of the first paragraph, one in the second paragraph, one in the third paragraph and one in the last sentence of the last paragraph. Know how keyword density works, so keyword placement will be easy for you.
6. Include your keywords in the post tag. Tag box is located in your dashboard and appears when you are writing a post. You can put in there your main and secondary keywords separated by comma. Again, don’t stuff your tag box with keywords as Google will penalize you.
7. Include your keywords in the Meta-keywords. If you are using WordPress powered platform, it won’t be hard for you to add meta keywords through its All In One SEO plug-in tool. Other platforms use html coding to add meta keywords.
8. Include your main keyword n Alt (image) tag. Spider can’t read images only text. For your image to be identified by the spider, you need to add an alt tag attribute. Be descriptive as possible and make sure to add your main keyword in the caption.
9.Include your keyword in the last paragraph. Don’t forget to mention the main keyword in the last paragraph of your content, but make sure your summary makes sense, and not obvious that you are doing it a part of SEO.
Following these nine keyword placement checklist will surely place your site on the spot you are aiming for. Do try it, and see the results.
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