“A picture speaks a thousand words”. This is basically true for humans who can interpret a picture or image without reading any caption of it. But in the internet world where robots and machines are programmed for certain limited tasks, like the search engines especially, it can’t read article images.
Search engines can only read text. That’s why the need to describe or write a caption on the article image to be included in the content is essential.
In SEO, content not only means articles or posts alone. Images, pictures, and videos are also regarded as content. And if you own a site you need to have a deeper knowledge on why you should SEO your article images:
To Boost Ranking More.
Your articles are the key roles that you should focus on to achieve higher rankings in the SERP’s, but SEO’ing your article images can be of great help for higher chance of search ability. People often search phrases, or what we call long tail keywords, and if they have typed in the same words and phrases that describes your image, your site will likely to appear in the result pages.
To Gain More Traffic.
The number of traffic is crucial for a site to gain popularity. And one effective way to do it, is to add more images in your content and make an appropriate description of the article images. If your image shows up in the result pages when a searcher searches for something that somehow relates to the searcher’s query and lands on your site, it would still be a traffic to your site. Although at times, it is a given fact that searchers wont read your post because it’s not what they’re looking for or not relevant to the information that they need, but by just simply landing on your page, it is a vote for you.
To Be Competitive.
Knowing the techniques on how to SEO your article images is an edge on your competitors. You shouldn’t be left behind on how to optimize your site, or else expect to see your site on the last pages of the SERP’s.
So, Here are the Effective yet Easy ways on How to Optimize your article Images for the Search Engines:
Rename Your Image.
This is the easiest step but often neglected or taken for granted especially by the newbie SEO marketers. When you upload an image that reads IMG0089.jpg, rename or describe it as what you see it. Meaning the description must be literal and not too poetic or o something that puzzling. When naming article images, put yourself as the searcher. What would searchers type in when they search for something. Be simple and descriptive as possible. For instance, if your article image is an apple, you wont just rename it as apple.jpg, but it would be best if you would say a green apple.jpg or green apples.jpg if it’s green .
Quick Tip: Don’t rename your article image with the keyword you are optimizing if it is not related. Although Google cant read images, it would be a “not so good deed” to deceive the search engines. IF you do that, you are practicing “black hat SEO”.
Use Alt Tags.
Alt tags are created for search engines . It is somehow technical, but is easy if you know the basics of programming. The alt tag attribute is used when your image in the content doesn’t show up and what you see is just a blank box. If you use an alt attribute on your article image, search engine can read it, and searchers can still tell what kind of image is that in the blank box when they point the cursor on the blank image. Again, be descriptive as possible in describing your image.
By adding captions on your images, it would still be a great help to boost your ranking by including your keywords.
Use SEO Images Plug-In.
It will be great news if you are using WordPress as your blog platform because WordPress has an SEO friendly Plug-In tool that allows you to rename your article image in no time. Additionally, WordPress allows you to insert text or texts into the alt text without worrying on messing or altering the actual HTML.
Although, it is not a guaranteed technique that your site will “immediately” generate more traffic by SEO’ing your article images, but it will definitely make your site search friendly to search engines and to searchers.