What is a KEYWORD? If you are not into SEO or don’t have any idea on how search engine optimization works, it will be hard for you to understand what a keyword is and its value in the content and how it affects the ranking of a site in the search engine rankings.
Before we come to the importance or value of keywords in your content, let’s first define what is a keyword.
For SEARCHERS- a keyword is the word, words or phrases that a searcher is typed into a search engine bar when they need to find information or data on something. These are search queries that are being recorded individually by search engines to determine the number of times searchers uses those words or phrases.
FOR SEO-,a keyword is said to be the “backbone of SEO”. A keyword is a prize that SEO marketers are targeting to get the highest spot in the Search Engine Result Pages (SERP’s), for these reasons:
High Chance of Visibility.
Being listed in the first few pages of in the SERP’s would mean higher visibility to searchers. When your site is always in the first few pages of the result pages, the higher chance of getting in more visitors and gaining popularity. But keep in mind that for your visitors to keep coming back to your site, it must not just be searchable, but also a credible source of have good and quality content that searchers ought to know and matches to the queries that they are looking for.
Instills Trust to Searchers.
Searchers deemed that those websites that come first in the result pages are the most relevant and authority sites that they can get reliable information from. That’s why, SEO marketers are competing to push their sites on top of the rankings.
Generate More Traffic.
“Traffic” is a term used by SEO to mean “visitors visiting the site”. The more visitors your site is generating day by day, the popular your site will become. There is a tool that determines and records and analysis the number of “traffic” your site has. Google Analytics is the most popular and legitimate one.
Since “Keywords” are important to create a high search engine ranking page, How would you know that you are targeting or using the right keywords in your content?
The answer is very simple.
When you’ve reached the top rank with the keywords that best describes your website, then you are on the right path! All you have to do is maintain it to always be on top.
Quick Tip: Rankings fluctuates daily. You may be on the number spot now, but not tomorrow.
The keywords are determined according to their high keyword density. These keywords are used primarily to create a high search engine ranking page. The more popular keywords are used since these are the ones most internet surfers search on when looking for a particular subject. The tool used to determine keyword density is the Google AdwordS Keyword Tool. It is the most efficient, reliable and free tool that you can use.
With the help of this tool, you will have the idea and the edge to decide what keywords can boost your site to the top of the ranking.
In SEO, there is the so-called short tail and long tail keywords.
Short Tail Keywords – are keywords composing of 1 to two words. These are also said to be the most competitive type of keywords because they are very general. And SEO marketers are having a hard time ranking their sites when they are targeting those competitive keywords.
Long Tail Keywords- these are words composing of two or more words or phrases. Searchers type in a long tail keyword when they want specific results to show up. Compared to short tail keywords, long tail keywords are not so competitive, because searchers seldom use or repeat that words or phrases again.
But, the chance of ranking “fast” and “easy” is by targeting long tail keywords than short tail. Let me give you an overview for you to fully understand what I’m trying to say.
If long tail keywords has only 5,000 searches a month and short tail keywords has 500,000 or more, the competition would be very stiff if you would be using short tail and compete to that mind-bugling number of competitors.
The bottom line is, the long tail keywords you use in your content, the more chances to get that top spot that you are aiming for, hassle-free!
Selecting the right keyword is crucial since search engines use keywords to rank websites.
So, select wisely!