A site’s ranking matters in the internet industry. Ranking is what website owners are competing on. Why? Because that’s how the internet world works. The pages that are usually on top of the search result pages are the sites that the audience only sees and deemed as authority sites that they can get reliable information from. For your site to be visible to searchers eyes using the keyword or keywords you are targeting on, it must be present on the top page or at least on the first few pages of the result pages.
But, how would you determine that your site is doing well in the search engines? What effective tool you should be using to track your site’s statistics?
Google Analytics is the best tool for the job. It is a powerful and “FREE” tool used by website owners for tracking their site’s web presence. Basically, as the name implies, Google Analytics is created and powered by Google to measure web analytic queries.
Here, are some KEY Benefits of Using Google Analytics:
Track Visitors by:
Quantity. Whatever website you are running whether it is a personal site or an e-commerce one. You can use Google Analytics by tracking down or monitoring the number or visitors who visited your site on a daily, weekly, monthly or even on a yearly format depending on your preference. Google Analytics even has an option to trace how many absolute and unique visitors you have daily.
Location. Google Analytics provides a global map to point out to you the specific location on where your visitors are coming from geographically. You can also view the ranking of the countries where you have many visitors from. The darker the color of the country in the map, the more the number of visitors you have there.
Source. GA displays the source or the website your visitor came from to land on your site. Mostly, if you are bookmarking your every post on social bookmarking sites or websites you have links on, the name of the site will appear on the data.
Timeframe: GA records the time and date your every visitor viewed your site and what particular post.
Keyword. Keywords plays a great part in a site’s search engine rankings, that’s why you should be watching on those keywords that your visitors have used to land on your web pages. Keywords traffic is one of the most important data that GA is good at. GA analyzes and calculates those specific keywords sorted by popularity for you to weigh in if your search marketing campaign or your link building effort is effective or not. Focus on the keywords that are giving you more traffic by making articles or posts related to it. You can also apply changes to your other web pages not ranking well based on the popular keywords generated by the GA.
Bounce Rate: The longer your visitors stayed on your site, the better. You can see the details of that in GA Bounce Rate category. Bounce Rate will give you the idea on what page or pages your visitors stayed longer and what pages have lesser minutes or visitors have just spent a minute or even seconds viewing the page. The higher your bounce rate, means that your posts are not user friendly and that they don’t find it interesting or appealing.
Quick Tip: Articles that are informative, catchy, useful, funny and timely written in a user friendly format are what appeals to readers thus have less bounce rate.
Google Analytics does well with Google AdWords and Google AdSense.
Using GA, it is like hitting two birds with one stone. You can use GA to share data with AdSense and AdWords for your optimization campaigns. You can make up strategies using the data generated by these three tools in achieving high search engines traffic.
Google Analytics lets you compare historical data. Using GA you can compare historical and seasonal trends in your niche. With this information, e-commerce websites in particular can easily track down and analyze customer behaviour specifically shopping habits to create new offers or products that they know will work well.
Google Analytics can track your site’s revenue and possible sources.
This is the best thing with GA in favor on e-commerce websites. GA is somewhat an online stock management system that can provide a complete picture of your revenue in specified categories. Likewise, it can track possible revenue sources using Google Analytics URL Builder.
These are some of the significant queries that most website owners are searching for, and Google Analytics has it all.
The above are just the KEY Benefits on why you should be using Google Analytics to track down your site’s performance. For sure, there are other benefits that I haven’t mentioned in this article that you might come across while exploring Google Analytics more. So, explore it now, and please leave a comment on way’s that it helps you.