Google has been labeled as “the perfect search engine” throughout the years. Users can undoubtedly testify for its usefulness and credibility. If you need some answers, you just have to go to Google.com and type the keyword(s) and you will be assured that the search engine will provide the best results that you need.
Google uses “Panda” algorithm to weigh which results comes first. It determines the ranking of the search results. This algorithm has proved to be very effective in the past years. Over the past months however, Google heard a lot of complaints about the quality of its search results.
A lot of factors brought up this problem. According to Matt Cutts himself, English- language spam is less than half five years ago. Spam in other languages is even lower than in English. However, there has been an upstick of spam in 2011. Another problem is that there are a lot of contents that are not “obvious spam” but are not designed to be the results that will satisfy the users when it comes to content quality.
New efforts will be made to improve Google’s search quality. The best solution is to change its algorithm. This will try to lessen the spam and clean up the search results from low quality content. This clearly spells war against spam, including the not- so- obvious spam. Content farms should probably watch out.
Understanding Content Farms
Like all the things you can find in the internet, content farms have some pros and cons. Defining the term can be tricky because its meaning revolves around some positive and negative facts.
Wikipedia defines the term as a company that employs large numbers of writers (often freelance) to generate large amounts of textual content. Their main goal leads to the benefit of advertisers which is done by attracting reader page views. Some refer the term to a website or database of user generated content. In this point of view, a lot of people will be benefited: writers, business men, advertisers, bloggers, freelancers and readers too for they will have the opportunity to get a lot of information from the numerous articles that can be found in content farms.
Using Content Farms for Search Engine Optimization
The reason why content farming has become so popular is that it is one of the most effective ways to optimize a website or a page. It allows room for more page views which helps improve the popularity of the site when it comes to search results. This is going on for years now. Writers around the world have been swarming the internet with their articles. Companies have found great opportunities to popularize their products and services. Websites have improved their page ranks and advertisers have gained more revenues.
Google’s Stand against the Rise of Content Farms
Not all content farms prove to deliver high quality articles. Also, a lot of advertisers have abused the SEO lovin’ by hiring more and more writers which does not necessarily generate high quality content.
As stated earlier, Google has been dealing with this problem since users were claiming that its searches have started to deliver poor results. Content farms are blamed. These farms have been even referred by Google as content “scrapers” which literally copy content from other websites. Although the articles found in the farm is not totally considered as spam, they have definitely lost its popularity among users. Its poor content delivery has been annoying and frustrating to users.
Google will try to form a new algorithm to solve the problem about poor search results. Cutts said that Google will find a solution to the scourge of low quality. Google would prefer its users to conduct searches logged into its site with all its personalization options. This will be done to weed out the spammy sites that users don’t need to see in the search results.
The new algorithm will definitely benefit individual users. Shallow or poor quality content will be removed from the search results. This will eventually take away the chance for advertisers to improve their page ranks through content farms. However, this solution still does not ensure the downfall of content farms.
No matter how complicated things may be, Cutts had stated that Google is still aiming to improve the quality of their search results. The search quality will rank among the higher priorities over the next months. The Google algorithm is being monitored and reviewed constantly. It is making about one change a day to the signals that determine where a site ranks against a search query.
Google strived for perfection and is doing its best to reach their main goal which benefits its users around the world. It has acknowledged the issue but it humbly noted that anything driven by humans is subject to flaws.