March 28, 2017

Have you tried Bing search cost per click advertising yet?

Being tagged as one of the giant search engines around the globe and is owned and run by Microsoft, Bing is trusted by millions of businesses and website owners that give reliable and consistently accurate results when they are looking for information or data about a specific subject or query. Previously MSN, Bing services has expanded and offers advertising programs for website owners who aim to monetize or gain revenue out of their websites or blogs.

Bing Adcenter is another profitable service that Bing is offering that will help businesses to get maximum exposure for their products and services to a wider audience through their content advertising program. This Bing ad program is also keyword-oriented like Google Adwords, 7Search and others, meaning your main keyword or key phrases that will best describe your products and services must be included in your marketing content. For Bing, they call this service CPP (cost-per-click) while to some is PPC (pay-per-click).

Now, that Yahoo and Bing search have merged their advertising program, many are enticed to try the program because it’s just hitting two birds with one stone kind of thing. Through these combined markets, website owners and online marketers can be able to monitor or track their campaign performance through web based solutions. Once you are registered with Yahoo, your ads are running also with Bing. This is probably their scheme of overpowering Google Ads. With this union, Matt Lyndon, Microsoft Ad GM has this to say “You need a lot of advertisers to provide the most relevant advertising experience. You don’t want to show an ad for ‘Tacoma plumber’ when a visitor is searching for a plumber in Seattle. The only way to create a market to attract more advertisers is to have a product with a high volume of searchers using it.”

Here are some Pros that you may help you think of giving Bing Ads a try

  1. Low Bid Price. Of course, marketers will always ask for this and will always consider the cost before anything else. Bing search ad is said to be lower in price compared to other online advertising companies around. How low? Well, hundreds of website owners are bidding to be included in the first page of the SERP’s, and that line with Bing is shorter compared to Google, so advertisers pay less for their keywords to be placed in that page.
  2. Better Conversion rate. Google is more popular than Bing, that’s a fact. That’ why the chance of generating traffic is high, but with millions of competitors, you need to really work hard to be successful on your campaign. But, with Bing, although, you are not assured of getting high traffic, you can get an access to the customers of MSN, which can later on can convert you more sales. Google appeals to younger audience, while most MSN users are older, which are typically buyers.
  3.  Good Customer Service System. Bing is helping small online businesses to grow by attending to their queries and assessing their progress from time to time through their Quick launch program-an online free advertising consulting program. For you to be able to access this free advertising consulting in Bing search is that you need to at least spending $500 each month for your ad campaign.  Also, with those advertisers who have a staggering account of more than $500,000 per year have an assigned account representative that will attend to their problems either technical or in line with the billing. Search Traffic is already growing. Because Bing search ad is now becoming popular, it would mean that your marketing campaign have a higher chance of visibility to a wider audience.
  4.  Easy transfer of ads from Google Adwords account. This basically can’t be done with Google but possible with Bing. You can easily import all your keyword and ad groups to Bing search ad Center, no question ask, hassle-free!

With those promising Pro’s of using Bing search , here are some cons about this service that advertisers have experienced:

 

  • You need to have an established account history before your ads will show up.
  • channel is limited and thus you can’t add more keywords.
  • Not so competitive traffic compared to Google
  • Not so appealing to market and other huge companies around

 

Have you tried using Bing search ad program? What can you say about their service? How about the conversion rate? Share with me your thoughts on this by leaving your comment below.

 

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Bing pay per click advertising

Content Farms, Warning! Google may be coming for you!

Google has been labeled as “the perfect search engine” throughout the years. Users can undoubtedly testify for its usefulness and credibility. If you need some answers, you just have to go to Google.com and type the keyword(s) and you will be assured that the search engine will provide the best results that you need.

Google uses “Panda” algorithm to weigh which results comes first. It determines the ranking of the search results. This algorithm has proved to be very effective in the past years. Over the past months however, Google heard a lot of complaints about the quality of its search results.

A lot of factors brought up this problem. According to Matt Cutts himself, English- language spam is less than half five years ago. Spam in other languages is even lower than in English. However, there has been an upstick of spam in 2011. Another problem is that there are a lot of contents that are not “obvious spam” but are not designed to be the results that will satisfy the users when it comes to content quality.

New efforts will be made to improve Google’s search quality. The best solution is to change its algorithm. This will try to lessen the spam and clean up the search results from low quality content. This clearly spells war against spam, including the not- so- obvious spam. Content farms should probably watch out.

Understanding Content Farms

Like all the things you can find in the internet, content farms have some pros and cons. Defining the term can be tricky because its meaning revolves around some positive and negative facts.

Wikipedia defines the term as a company that employs large numbers of writers (often freelance) to generate large amounts of textual content. Their main goal leads to the benefit of advertisers which is done by attracting reader page views. Some refer the term to a website or database of user generated content. In this point of view, a lot of people will be benefited: writers, business men, advertisers, bloggers, freelancers and readers too for they will have the opportunity to get a lot of information from the numerous articles that can be found in content farms.

Using Content Farms for Search Engine Optimization

The reason why content farming has become so popular is that it is one of the most effective ways to optimize a website or a page. It allows room for more page views which helps improve the popularity of the site when it comes to search results. This is going on for years now. Writers around the world have been swarming the internet with their articles. Companies have found great opportunities to popularize their products and services. Websites have improved their page ranks and advertisers have gained more revenues.

Google’s Stand against the Rise of Content Farms

Not all content farms prove to deliver high quality articles. Also, a lot of advertisers have abused the SEO lovin’ by hiring more and more writers which does not necessarily generate high quality content.

As stated earlier, Google has been dealing with this problem since users were claiming that its searches have started to deliver poor results. Content farms are blamed. These farms have been even referred by Google as content “scrapers” which literally copy content from other websites. Although the articles found in the farm is not totally considered as spam, they have definitely lost its popularity among users. Its poor content delivery has been annoying and frustrating to users.

Google will try to form a new algorithm to solve the problem about poor search results. Cutts said that Google will find a solution to the scourge of low quality. Google would prefer its users to conduct searches logged into its site with all its personalization options. This will be done to weed out the spammy sites that users don’t need to see in the search results.

The new algorithm will definitely benefit individual users. Shallow or poor quality content will be removed from the search results. This will eventually take away the chance for advertisers to improve their page ranks through content farms. However, this solution still does not ensure the downfall of content farms.

No matter how complicated things may be, Cutts had stated that Google is still aiming to improve the quality of their search results. The search quality will rank among the higher priorities over the next months. The Google algorithm is being monitored and reviewed constantly. It is making about one change a day to the signals that determine where a site ranks against a search query.

Google strived for perfection and is doing its best to reach their main goal which benefits its users around the world. It has acknowledged the issue but it humbly noted that anything driven by humans is subject to flaws.

 

Have you tried 7search pay per click advertising yet?

What can 7search do for you? Well, Everybody wants a piece of cake in the online business. Website owners are finding ways on how to get maximum exposure to get targeted customers  to their sites. Advertising is the key to make it possible. We are not talking about the marketing paraphernalia here like posters, banners and the likes, but affiliate advertising. There are two online advertising options, which you can, select: paid and free advertising. Of course, it is a given fact that  paid advertising can benefit you faster for short term results. Free advertising requires a lot of hard work and patience and no assurance it will be successful or not.

7search pay per click

7search pay per click

One online paid advertising network is by far said to be the most popular and effective search engine advertising that most website owners are using called 7Search.

What is 7Search?

Brief company history:

Based on their site, 7Search is an internet affiliate network which specializes in pay-per-click type of advertising program. This company started in 1999 by Dante Monteverde, an online entrepreneur, who aims to help other web business owners to generate more revenue just by sending to 7Search network their high quality traffic ads.

What are the Advertising options that 7Search offers?

There are few advertising options that Search is offering, and by far the most popular is their pay-per-click advertising program.

How do 7Search pay-per-click works?

Advertisers are required to bid an amount every time a searcher visits their money site or blog and clicks on one of their submitted ads. Advertisers must put their keywords strategically within their submitted ads to have a higher chance to be places on the higher spot in the search results pages.

With this, it is deemed that advertisers know how keyword density works and apply it in their ads. In the same way, that they have a tracking on what keywords are giving their site a huge traffic.

How do 7Search text-based ad works?

A text-based ad is another great option offered by 7Search, wherein advertisers can place their ads in other participating websites which has the same niche as the advertiser’s website and that the products, services and other offers are relevant or matches to the ads the advertiser is promoting. The so-called “direct navigation” is a unique system that advertisers really like about 7Search. This system said to redirect visitors to the participating program sites or blogs directly to the websites of the advertisers.

More so, website publishers can  apply to 7Search ad network, and won’t have to pay a single penny if their websites qualify. The income that these website publishers will be getting will come from the revenue of the ads which are earned from their websites. 7Search will be the one to take a cut on the ad revenue to be given to the website advertisers.

Advertisers, on the other hand, will only pay once they are ready and decide to start marketing through 7Search, and the fee is dependent on the chosen type of marketing campaign.

You can never hide in 7Search! Your identity is required and is visible in their domain called “Whois”. Whois is the list of the owner’s site plus their relevant information, which is visible in public. This is basically a good thing especially for website publishers to check the reputation and legitimacy of the website through the website owner’s information. Is 7Search legitimate?

As always, people would want to know the legitimacy of a certain business or company before they join in, especially now that there plenty of  affiliate marketing programs around which promises big time revenue in a short period of time. Based on their site thousands upon thousands of big time website owners and web publishers chose 7Search as their partner in generating revenue through their web presence, and they are said to be paid millions of dollars every year! This is pretty impressive right?

I’ve read some reviews about 7Search and what I found are all positive feedbacks! Advertisers and web publishers alike are really happy on the turn-around that they are getting. Their sites are seen by their targeted customers, and the ROI is remarkable.

On Time and Decent Pay-out. Those websites who participates in 7Search report on time and decent pay-out. No reported complaints about the delay of payment.

Everybody said that 7Search service is definitely a service worth trying out! How about you? Have you tried 7Search yet? If so, I want to hear your personal experience to inspire others by adding your comment below.

 

7search main website

 

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7search

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