March 28, 2017

On Page Link Building Strategy, Internal Link Building Benefits and How To’s

Internal Link Building Strategy…

 

In this post I’m going to explain a link building strategy that is Internal link building. We will explain how you go about doing this task and what the many benefits are for doing so.

It is oftentimes observed that there are hundreds or even thousands of posts over the Internet that talk about maximizing external links for your blog, but no one pays much attention to increasing internal link building. From the term itself, “internal link” is a hyperlink that serves as a reference point or a navigation element in one web page to another (most likely as internal pages or relevant pages). Internal link building is a very powerful strategy to help you increase your page views per visitor by sending them into other pages. Internal links help you distribute the link juice equally that those external links bring in to your website or blog. In this post we will take a closer look on the benefits of internal linking and some effective internal linking strategies you may apply to your own website.

Internal Link Building

Internal Link Buidling

But before we go on, let us first take a closer look on what internal linking is. As mentioned in the first paragraph, internal links are links within a website. Remember that links are considered as either “external” or “internal”. Generally, a link to a page that is outside one domain is external. You probably experienced clicking a hyperlinked word in a blog post that takes you to a different website. While a link that takes you to another page within the same domain is considered internal. This is the key concept why you put tags or related keywords whenever you post a new blog post.

 

Internal links can also be referred to as jump links, in-page navigational links or on-site SEO. This is best utilized by many websites which caters content to its visitors like blogs and references. Wikipedia and IMDB are great examples of this as they have much information in fairly long pages and help users move through page content fairly easily.

 

After knowing what internal links are, the next big question is “why do we need to link our content internally?” Some may consider interlinking as very time consuming strategy and exerting of too much effort. But you know what, doing internal link building does give you and your readers a lot of benefits.

Here are some major advantages when you apply interlinking:

  1.  Easy navigation. If there are specific keywords linked to all the related contents of your website, the user will give as much information as possible regarding a certain topic without exerting too much effort. The easier it is for the user to navigate the site, the higher the probability the user will make a purchase, order, read more and ultimately return to the website.
  2.  Generate more traffic. If a single blog post is interlinked to your other posts, the user will spend longer on your site, giving an easy access to read all the posts related to what the user is looking for.
  3.  Previous posts don’t get lost. If you have a very updated blog and you might just wrote a great article one day and then after a few days no one is reading it, you may link back to them to make sure that readers see it.
  4.  Improves SEO across all pages. If you have pages with higher page rank, you might share it with other pages through internal link building. This is great since search engine spiders are crawling content based on specific search terms.

These are just the major benefits of having your own internal link building strategy for your own website or blog. You don’t need to understand these benefits in a SEO point of view when you try to decide to improve interlinking in your website. The whole process will just be very easy if you keep in mind those very useful advantages. To help you out, here is the basic steps of interlinking:

  1.  Keyword research. The first step is to look for keywords that you might want to develop  great content. You have to pick a specific keyword and some of its variations. But always remember that it must revolve around the kind of website or blog you are maintaining. For example, if your website is about athletic shoes, you might consider using the keywords “NBA athletic shoes”, “cheap athletic shoes” or “branded sneakers for sale”. You can start picking at least five keywords for your content.
  2. Create your first content. After picking the keywords, you will now create the first content or article that revolves around those keywords. It can be just an overview of the main topic and the keywords are just mentioned throughout the discussion.     Once you have the “mother content”, you can easily link it to the other pages which have an in depth discussion of the other specific keywords.
  3. Develop more content for each of the other related keywords. They will serve as the inside pages or linking pages to and from the main content you created.
  4.  Link the homepage to the inside pages. The internal link building will start in here. You may highlight all the related keywords mentioned in your first content page and do some basic HTML editing using the anchor tag. Placing the corresponding url of each linking pages to its specified keyword.

For example, you mentioned the keyword “branded athletic shoes” on your main content and you want to link it to another post which talks about “Top 10 Shoe Brands for Athletes of 2011”. You will just need to include the simple code below:

<a href=”http://www.shoes.com/top10shoebrandsof2011”>branded athletic shoes</a>

Wherein,

<a href=”url of the target page”>keyword/anchor text</a>

5.      Link the inside pages to the homepage. This is applied using the same process as with number 4. This time, you have to make an easy way for your users to return back to your main content. Aside from the homepage, you can also link each inside page to the other pages of your website as long as the keywords or the topics are related to each other.

Those five steps are just the very basic of internal link building. However some blogs today especially those that are very busy and create fairly long content, utilizes different plug-ins that can be installed for free or purchased. Here is two of the most widely used inter-linking plug-ins for blogs powered by different platforms:

 

  1. LinkWithin (http://www.linkwithin.com/). This is a free plug-in usually referred to as a blog widget usually found at the bottom of each of your content displaying a link to other related posts within your website or blog.

LinkWithin is a free widget and easy to install. It supports almost all platforms like WordPress, Blogger and Tumblr. Every related story featured at the bottom of your each post is chosen based on several factors like title, tags and content. You just need to register you domain to their website and they will provide you a very easy instructions on how to install it on your site.

2.       NRelate (http://www.nrelate.com). This is another plug-in that you may use for your internal link building strategy. Just like LinkWithin it is for free and applies on all blog platforms.

This is not  much difference with LinkWithin except that you have all the control how the plug-in displays it’s related posts unlike LinkWithin which do this randomly but of course based on your content. NRelate also has the ability to bring in related posts from your other websites and monetize your related posts.

The bottom line is that whatever kind of plug-in you use; the most important aspect is to create a well written content that can be interlinked to your other pages. The secret is to create a website or a blog which talks about a specific topic or niche.

So the next time you update your website, don’t just focus on increasing your external links. You might start applying the simple concept of internal link building and enjoy its benefits.

 

 

Link building strategy

Internal link building

On page link building

Internal links

Keyword placement in your blog post for best SEO results

Below you’ll find 9 steps for best Keyword Placement

 

In SEO, keywords are defined as “words that are key”, that’s why you need to know and learn the right keyword placement in your blog post to get a good ranking in search engines as well as to generate more traffic. For  content to be viral it should not just appeal to the readers but should also be searchable by search engines. If you want your content to get ranked well in search engines, you must know this SEO technique called keyword placement.

So what is keyword placement? Why is it crucial to SEO marketing? What are the key places to put your keywords to improve your site’s searchability? Keyword placement is an on-page optimization technique wherein keywords or keyword phrases are strategically placed in your content’s body.

Keyword Placement

Keyword Placement

Keyword placement is crucial because it will determine your site’s ranking in the search engines. Remember that there are hundreds of websites aiming for that top spot in the search result pages having the same keyword target as yours. If your target keyword or keywords don’t appear in the first few pages of the SERP’s  for your SEO campaign, it’s not effective or maybe you are doing the wrong thing. Most searchers only click the sites that appear on the first page or up to the third page, but don’t go to the 5th or 10th page. You don’t want your site to be on the last page of the results, do you? If so, you must learn how to position your target keywords correctly to gain more traffic.

Before we go to the checklist of the proper keyword placement for best SEO results, you must identify primary keyword you want to optimize. You can use the Google Adwords Keyword tool to know the keywords or key phrases with are relevant to your content. Normally, marketers pick their main keyword with the highest search volume. In picking the main keyword and the secondary keywords, it will be dependent on your strategy. Others pick those low, competitive keywords over the competitive ones. But the effectiveness of these two ways is solely dependent on the optimizer. Once you chose your keywords, it’s time to know the proper places to position it for your site to achieve good ranking.

9 steps for Keyword Placement

1. Include your Main keyword in the Post Title. Your title will be the first thing searchers will see in the results pages as well as to bookmarking sites, social media and other networking sites you have promoted your content to, so it is best to include your main keyword in the title of your post. Also, make sure that your title will not exceed 70 characters as longer titles may get cut off in the SERP’s.

2. Include your Target keyword in the URL of your post. Make your title your permalink. Permalinks is for the search engines to crawl your post whenever searchers typed your target keyword. So, be direct to the point as possible when creating a permalink to your blog post. It should not exceed  7 words and remove conjunctions like for, to, with, and, etc.

3. Include your keyword in the Post Description. Your post description plays a big part to persuade browsers to click on your site’s link. So, make sure to write a compelling description which also includes your keywords. This is also called your meta tags for your description.

4. Include your keywords in the Sub-heading. Sub-headings are important for easy readability for searchers and to the search engines as well. You can put in your sub headings your targeted secondary keywords.

5. Include your keywords in the article body. It is best to place your main keywords and your secondary keywords strategically in the whole article. Try to put the main keyword in the first sentence of the first paragraph, one in the second paragraph, one in the third paragraph and one in the last sentence of the last paragraph. Know how keyword density works, so keyword placement will be easy for you.

6. Include your keywords in the post tag. Tag box is located in your dashboard and appears when you are writing a post. You can put in there your main and secondary keywords separated by comma. Again, don’t stuff your tag box with keywords as Google will penalize you.

7. Include your keywords in the Meta-keywords. If you are using WordPress powered platform, it won’t be hard for you to add meta keywords through its All In One SEO plug-in tool. Other platforms use html coding to add meta keywords.

8. Include your main keyword n Alt (image) tag. Spider can’t read images only text. For your image to be identified by the spider, you need to add an alt tag attribute. Be descriptive as possible and make sure to add your main keyword in the caption.

9.Include your keyword in the last paragraph. Don’t forget to mention the main keyword in the last paragraph of your content, but make sure your summary makes sense, and not obvious that you are doing it a part of SEO.

Following these nine keyword placement checklist will surely place your site on the spot you are aiming for. Do try it, and see the results.

Best Keyword Placement

Keyword placement for best seo

Improve search engine rankings

Seo keyword in

Keyword in search engine

 

What is Google Panda? Better play by the rules with your SEO.

Beware of Google Panda because Google’s main goal is to give searchers the best possible quality results whenever they search for information online. With this, Google just launched last February a very significant change in its algorithm known as “Panda” or “Farmer”.

What is Google Panda? It is created to identify pages that are called “content farms” or sites that are of low quality in terms of content value but shows up and dominates the results pages because of texts and keywords that are relevant to the searchers query.

Google panda, what is it?

There are tons of garbage pages and even websites that are created to aim the top spot in rankings. This is basically the technique used by SEO marketers who are practicing “black hat SEO”. They create pages and websites and bombard them with articles and text that are mainly keywords, most of these articles don’t make any sense.

That’s why with this recent Google Panda algorithm, highest quality, most relevant pages must be the ones that will shows up in the results pages. With this, it has changed the ranking system and the ones that are affected the most by this so-called Google Panda Effect are those websites that have higher bounce rates, duplicated content, and a lot of content farms.

Given that Google is the king of the search engines and Google’s rule is a rule that must be obeyed if you want to see your site in the top pages of the search engine rankings. Better play by the rules if you want your site to stay around for many years.

Things you need to consider so that your site wont be affected by Google Panda Effect:

1. Keep Posting Unique, Quality Content. Quality results every time is what Google is aiming for that’s why it’s constantly updating its algorithm system. Disregard copying content and posting it on your site. Unique content doesn’t necessarily mean new titles and new information always. You can borrow information or date from other sites and write about the same topic as theirs, but be sure to write it in your own thoughts and words.

 

When we speak of quality content, it should be free from grammatical and spelling errors. You want to please Google to get a good ranking on the search engines. Your main aim in writing good quality articles is for your readers to get the best quality information.

 

Rewriting or spinning articles is still okay with Google Panda as of now as long as it is uniquely written. But for
how long? I prefer to write everything with with my own mind and thoughts, this way I can sleep at night knowing that I’ll never have to worry about being de-indexed from google. Warning, Google Panda may even affect this strategy in the future so why not play by the rules now.
Quick Tip: Keep in mind that low quality content in your other pages affects the entire site’s rankings even if some of your pages have high quality and popular content.

 

2. Go back to the basics of SEO. Google’s spider is still programmed to crawl alt attributes and still weigh in keyword density. Interlinking is also an effective basic SEO technique that you can use to recover your site from Google Panda effect as it reduces your bounce rate by holding your searchers to your site reading your older posts. Maximize how you can use keywords in your advantage especially the long tail keywords. Stay away from keyword stuffing as Panda can detect it.

 

3.Try not to use External Links.  Panda hates the use of paid external links especially when you are using this in monetizing your blog.

 

4. Try to make your site easy to navigate or easy to load. Google Panda hates sites that take time to load. Sites that have many images on it are the ones that load very slow. Try to minimize the use of images as it affects the loading speed of your site. Also, make sure that your readers can easily find their way around to your site with the right labels and right content.

 

5. Use social buttons to boost ranking. Social buttons like facebook, twitter, and other social bookmarking buttons will give you the chance of generating higher traffic when someone shares your article. Google Panda deemed that articles that are popular online or has generated more votes on bookmarking sites are reliable and quality articles.

 

To sum up Google Panda, Google will always change its algorithm if it sees any alarming situation that can hinder its main aim of providing high quality results to every search query. For you not to be affected by its changes, it is always best to obey the rules and follow the mandated guidelines. There’s nothing to be afraid of if you are always on the right side.

 

Google Panda

Google algorithm

Seo Panda

Algorithm seo

 

 

The importance of social bookmarking for SEO

It has been said that although you have excellent and quality posts on your site, when no one knows that it exists, your site is dead. When you don’t have an audience to read and interact with your posts, creating a site to inform, promote or express your thoughts and ideas doesn’t serve its purpose.

So, in order for your site to be readable, search able and be visible in the web community, you need to know Social Bookmarking?

What is Social Bookmarking? I know you will definitely be asking it, especially if you don’t have any background on SEO.

Social Bookmarking- it is a method or way to establish a web presence. In the simplest definition, it is an effective platform or tool to “advertise” or promote your articles, videos, images and the site in general. You can also use this to search for other sites with similar niche as yours to build a relationship with them.

In SEO, where your web presence is crucial to achieve higher rankings, social bookmarking is one effective method of “off-page” optimization which is an SEO term of optimizing their site outside of their web page.

Why Social Bookmarking is Crucial in SEO? Here, are some important points on why you “must” consider bookmarking you posts:

importance of social bookmarking

To Justify Existence. If you want your message on your blog to cross different shores, and not just limited to your close friends and family, you must promote it, unless you want it to be private. The blogosphere will know that your site exists if it is present in social bookmarking sites. It is also a way to determine that you are an active blogger and that you know how to promote your site effectively. Social bookmarking is just a basic SEO. Having a website, at least you know the basics of SEO.

To Increase Traffic. Bookmarking sites are easily indexed or crawled by search engines. If you bookmark your post, people from that bookmarking site can visit your site quickly through the link to your post, thus will increase your site’s traffic. And if they find your site very informative, for sure they will become your subscribers.

To Create a Community. The longer you are bookmarking quality posts and interacting with fellow niche bloggers, you can create a group or community which is a good start in building an authority site. If you are promoting a product or a service on your site and bookmark it, your chance of getting customers and referrals is high. In other words, you can enlarge your market by reaching your customers and potential customers globally.

Quick Tip: The web is a community of different genres and races. It would be very difficult to fit in if you don’t know where and what category you should bookmark your site. So, make sure to bookmark your post on the right category.

 

To Help in Branding your Site. If your regularly bookmarking posts to social bookmarking sites, people can easily recall your site’s name. Some bloggers who find your post interesting because it is timely, funny, unusual or even challenging, will likely to re blog it, or promote it to other social bookmarking sites. This will help in establishing a brand name of your site. More so, the more friends or followers you have, people deemed you as professional and authority author or blogger.

To Spread News and Alerts Quickly. Since, there are millions of people are also bookmarking their posts daily, hourly or even in seconds, it is a great tool to spread news or update quickly.

 

To Increase Backlinks. This is the most important factor why SEO marketers are doing bookmarking. Getting backlinks can’t happen instantly unless you will be paying someone or purchasing a machine that can generate backlinks quickly. Back linking is an important factor in SEO, and one of the essential determinants in search engines in calculating the rankings. To get natural backlinks, your posts must rank on the front page of the social bookmarking sites. In order for you to be on the top page, your posts should have more votes from people on the social bookmarking site. A popular post is also called a viral post. And search engines always look up on viral posts.

Quick Tip. Bookmarks that are not popular, or have minimal votes in the social bookmarking site, doesn’t help in getting a good ranking.

The best thing about social bookmarking is that most of the legitimate sites are “FREE” and is not limited to bloggers alone but is accessible to all who have a website domain.

Here are the Top TEN Social Bookmarking sites of 2011 ranked according to the number of users.

1. Twitter

2. Digg

3. StumbleUpon

4. Reddit

5. Delicious

6. Tweetmeme

7. FARK

8. Slashdot

9. Friendfeed

10.Clipmarks

How important are keywords? Selecting the right keywords for best SEO

What is a KEYWORD? If you are not into SEO or don’t have any idea on how search engine optimization works, it will be hard for you to understand what a keyword is and its value in the content and how it affects the ranking of a site in the search engine rankings.

Before we come to the importance or value of keywords in your content, let’s first define what is a keyword.

For SEARCHERS- a keyword is the word, words or phrases that a searcher is typed into a search engine bar when they need to find information or data on something. These are search queries that are being recorded individually by search engines to determine the number of times searchers uses those words or phrases.

FOR SEO-,a keyword is said to be the “backbone of SEO”. A keyword is a prize that SEO marketers are targeting to get the highest spot in the Search Engine Result Pages (SERP’s), for these reasons:

Keywords are important

High Chance of Visibility.

Being listed in the first few pages of in the SERP’s would mean higher visibility to searchers. When your site is always in the first few pages of the result pages, the higher chance of getting in more visitors and gaining popularity. But keep in mind that for your visitors to keep coming back to your site, it must not just be searchable, but also a credible source of have good and quality content that searchers ought to know and matches to the queries that they are looking for.

Instills Trust to Searchers.

Searchers deemed that those websites that come first in the result pages are the most relevant and authority sites that they can get reliable information from. That’s why, SEO marketers are competing to push their sites on top of the rankings.

Generate More Traffic.

Traffic” is a term used by SEO to mean “visitors visiting the site”. The more visitors your site is generating day by day, the popular your site will become. There is a tool that determines and records and analysis the number of “traffic” your site has. Google Analytics is the most popular and legitimate one.

Since “Keywords” are important to create a high search engine ranking page, How would you know that you are targeting or using the right keywords in your content?

The answer is very simple.

When you’ve reached the top rank with the keywords that best describes your website, then you are on the right path! All you have to do is maintain it to always be on top.

Quick Tip: Rankings fluctuates daily. You may be on the number spot now, but not tomorrow.

The keywords are determined according to their high keyword density. These keywords are used primarily to create a high search engine ranking page. The more popular keywords are used since these are the ones most internet surfers search on when looking for a particular subject. The tool used to determine keyword density is the Google AdwordS Keyword Tool. It is the most efficient, reliable and free tool that you can use.

With the help of this tool, you will have the idea and the edge to decide what keywords can boost your site to the top of the ranking.

In SEO, there is the so-called short tail and long tail keywords.

Short Tail Keywords – are keywords composing of 1 to two words. These are also said to be the most competitive type of keywords because they are very general. And SEO marketers are having a hard time ranking their sites when they are targeting those competitive keywords.

Long Tail Keywords- these are words composing of two or more words or phrases. Searchers type in a long tail keyword when they want specific results to show up. Compared to short tail keywords, long tail keywords are not so competitive, because searchers seldom use or repeat that words or phrases again.

But, the chance of ranking “fast” and “easy” is by targeting long tail keywords than short tail. Let me give you an overview for you to fully understand what I’m trying to say.

If long tail keywords has only 5,000 searches a month and short tail keywords has 500,000 or more, the competition would be very stiff if you would be using short tail and compete to that mind-bugling number of competitors.

The bottom line is, the long tail keywords you use in your content, the more chances to get that top spot that you are aiming for, hassle-free!

Selecting the right keyword is crucial since search engines use keywords to rank websites.

So, select wisely!

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Domain name tips, exact match keyword domains!

Did you know that you can get FREE traffic by choosing a domain name? It is very simple, and will only take a small amount of your time in researching. You’ll need to only use two tools while choosing your domain name for free traffic.

1. Goto  google adword keyword tool  ” just type in google search take you right there”.

2. Goto godaddy or another domain service provider where you buy your domains from.

Now, that you have these two pages open in your browser you’ll be going back in forth between the two sites.

Think about what you would type into the search engines to find a topic that interest you. Let’s say your new website project will be targeting people who are looking to repair their credit. type in two to three word phrases that you feel many others will type in the search engines using the google keyword tool.

  In this example, I’ll type in credit repair using the google keyword tool, once I submit it will give some ideas.

exact matched keywords. Is the com, net, org, info available? If so you have a winner!

I personally focus on the exact keyword match domains that are 25,000 and under global monthly searches. Yes, you can still benefit with a much higher search but will find it more competitive, for this reason I try to find 25,000 or less.

Imagine you buy a exact match domain that has 25,000 searches monthly and you are on the front page of google. Let’s say you get only 5% of that traffic clicking on your site, that is 1250 monthly visitors.
Wouldn’t you agree that if you have the exact match keyword as a domain your chances of getting on the first page is higher than having some odd domain name? Of course it will, and I have proven this technique on a couple niche sites that I own. Works like a charm every time, the more you test and utilize this tool the better you’ll get at finding the right targeted keyword domains.

Please leave a comment below if you have more tips regarding exact match domains.

Thanks for reading,

Shane




Short or long blog post, which is better?

Since I’ve just started blogging seriously of a couple months ago. I’ve been researching a lot about
blogging in general. One of my questions was the length of post, is there a benefit over shorter or
longer post? The answers that I found were all over the board I must say, so I’ll share with you my thoughts after reading several blog post on this subject from top bloggers.

Does the blog post effect SEO results?

My understanding is that the longer the post, the higher authority the search engines can give it. For example , I read about one blogger who took his site from millions ranking to under 50K alexa in a matter of 2 months. His technique was posting daily, but also writing longer post between 800 to 1200 words.

Others have said that they’re able to post more frequently with average of 250 word post which can target even more seo back to their blog. Instead of posting once a day they can do 2 or 3 post in same time frame.

Again, you’ll see many different answers to this question. Personally , I do believe that a post with 750 to 1200 words would give you better authority with seo. Think about it, Take two post with same subject that is uploaded on same day. Google has to decide which one has more authority over the other. Of course there are many other factors to this decision but lets assume that each blog has the same PR rank, same popularity, and link juice. In this case I would have to go with the longer post wins the higher ranking.

Does length of blog post effect readership?

This is also all over the board when trying to find a factual answer. We all know that most people have a short attention span. When writing a blog post our most important priority should be the reader, correct?

The answer I found is that majority of first time visitors want shorter post, repeat visitors your real audience really don’t mind longer post. Again, a lot of factors go into this. I will continue to mix up my style of both shorter and longer post.

To me it all depends on my topic, some subject matters will need more longer post to get your message across. Others can be shorter but if you do go with the longer post mentality be sure to add bold paragraph headlines. This way when you are attracting the readers that prefer short post, they are able to scan your longer post to find their answers.

Please write your thoughts in the comments below, I’m interested to hear your views.

Blog commenting is a great way to build Backlinks

Being a professional SEO specialist can’t happen overnight. In order for you to be tagged as an expert Search Engine Optimizer,  you must have years of experience in optimizing websites whether it is a personal website or an e-commerce website. And of course, you must have succeeded or have achieved the general rule of being an expert SEO for your every project- and that is to bring that web page you are optimizing on the top rank of the search engine result pages.  Quite a tough task though right? But it does all depend upon the effectiveness of the techniques and strategies an SEO specialist has.

 

For the internet industry, your online presence matters the most. Even though you have the best and the most useful, enticing, interesting, funny, controversial website across the globe, if you are not searchable, your effort will be useless because, it seems you don’t exist at all..

And that’s the biggest challenge of an SEO, to make your site visible and searchable.

 

One of the ways of gaining online visibility is the process called Link-building. It is regarded as the most important factor in SEO because it is the process of increasing the number and quality of incoming/inbound links from other websites to increase a web page’s link popularity and obtain higher position in the search engines.

 

These incoming/inbound links , inlinks, inward links or whatever synonyms might others use is more technically called as:

Backlinks- which is define to be the links pointing to your site.

What Backlinks can do to your site?

 

  • Search Engines like the mighty Google, Bing,  and Yahoo relies heavily on links especially the Backlinks to determine a website’s or blog’s relevance to a search.
  • Backlinks are “Vote” or a recommendation of your blog or website.
  • Backlinks will increase your website’s search engine ranking
  • The more backlinks you have, the more popular you will be
  • Backlinks can help you build an authority website later on.

 

Backlinks will definitely do wonders to your site’s online presence and credibility. But there’s one thing you need to be reminded of when linking to other websites.

If you are aiming to build a reputable and credible online presence, link to authority sites with the same niche as yours. Don’t just link to sites just for the sake of having more links to achieve more traffic. Your backlinks should be relevant to your site niche in order to be effective.

 To simplify: If your site focuses on “health issues on men” , you should have backlinks pointing to sites about health issues on men.

In this way, search engine will not regard you as spam or a site focusing on link building only for the sake of ranking, but a credible site aiming to build a long term online career and customer service satisfaction.

 


There are many ways on how to build Backlinks naturally. When we say Natural Backlinks, we use SEO techniques and not through paid ads or sponsored listings.

 

 
           You can build Backlinks through:

1.      Article Writing
2.      Web Directories Submission
3.      Forums
4.      Bookmarking to Social Bookmarking sites
5.      Blog Commenting

 

Among those mentioned ways on building natural backlinks, we will focus on “Blog Commenting”- as SEO’s consider it as the quick, easiest and effective way of building backlinks to your website.

 

Blog commenting is simply the process of commenting on other people’s blog or website, particularly on the specific blog post or article that catch your attention or that you are interested on to share your insights or thoughts whether you agree or disagree.

 

The Benefits of Blog Commenting in SEO:

 


  1. Blog Commenting can build direct traffic to your site if someone’s click your link.
  2. It is the best way to build your personal brand or be an expert on your chosen niche.
  3. Although most blogs have nofollow tag or atttibute, there are still some blogs or sites that are dofollow, so if you comment on dofollow blogs, the pagerank or “link juice” will be passed on to you.
  4. You will be getting backlinks from different places across the globe with different IP addresses, domains, and locations.

 

 

 

Do’s to Follow in Blog Commenting:

 

 

  • Comment on blogs that have similar niche as yours.
  • Comment Only on the most recent posts as possible.
  • Comment on blogs with good PageRank. The average page rank is 3-5.
  • Comment on blogs that have active comment threads or have current posts.
  • Post a relevant or insightful comment and not just confide on saying short words like “Excellent”,  “Nice idea”, “Great Post”, and etc.  If you comment like that, you will be regarded as a spam and the moderator will automatically delete your post.
  • Try to look for niche sites that have DoFollow tag.

 


Not-so-good/ Spam comment: Great Piece! Nice!, Great Stuff! Nice Try,  or Amazing Post!

 

Good Comment: This is a wonderful page and I am very sure that it would have consumed a good amount of your top quality time to write such an unique and new articles. Will follow your website and will be beneficial if you may supply far more periodical and organized blogs methods for beginners like us.

 

 

 

Donts’ to Avoid in Blog Commenting:

 

 

  • Don’t write short or un-real and meaningless comments
  • Don’t comment on blogs that the latest post is a year or two years ago.
  • Avoid blog spamming. Blog spamming is simply commenting on posts or articles not relevant to your site’s niche, and writing only short and very general comments.
  • Don’t use blog commenting software or robot as this is easily detected now and will automatically ban your site.

 

How to find niche blogs to comment on?

  • You can use Google Blog Search or simply click this link http://blogsearch.google.com. Just type in your main keyword to the search box and a number or relevant blog posts will be lay down to you.

     

    Building backlinks through blog commenting is an effective method of generating higher traffic and being listed in the top rank of the search engine results pages if practiced correctly. As it can make or break your online reputation depending on the sites you have commented on and depending on the comments you are posting on.

     

     


What is the difference between WordPress.Org and WordPress.Com?

As the cliché goes, “if you don’t have an online presence, it seems you don’t exist at all.” That’s why almost every company nowadays has their own company website aside from their physical business building.

Having a company website offers a global visibility of your products and services thus the higher the chance of gaining more profits. But for those companies or businessmen who are also targeting to create a website of their own, deciding on the type of blog or site platform to use is indeed a tough and mind bugling decision.

There are numerous blog platforms that are available online and all of them have different amazing features to offer. One of which is WordPress. But WordPress has two forms and it somehow cause some confusion to web marketers on the distinction between the two, thus can’t decide on which of them is the best: WordPress.com or WordPress.org.

 

To clear things up: Let’s define each:

 

                          What is WordPress.org?

Based on the WordPress website, WordPress.org is the main software that provides in creating a blog, but it doesn’t offer to host your blog on the net. You will need to pay for a different hosting provider to have a domain name and to host your company blog. This is a paid a platform, thus provides you with ultimate customization or any plug ins that you need for your company site.

         What is WordPress.com?

WordPress.com is the subset of WordPress.org. It is their Open Source Software that offers free blog creation and free sign-ups, but since it is free, it has limited access for customizations and other tools.

Still Puzzzled? Let’s get into the details by weighing the Benefits and Limitations of the two:

 

 

Benefits of WordPress.com:

 

  • It’s Free and Easy to Use:  All you need is your email address and sign up for an account, and presto! You have your own blog!
  • No software to be downloaded or pay for hosting your site.
  • Everything from the theme, upgrades, spam security, backups feature, and etc are available.
  • Allows you to monitor your real time traffic stats, comments, post rankings, and other special features not available in most free blog platforms.
  • Offers optional paid upgrades if you want to access their premium features.
  • No technical knowledge on coding require

 

Limitations of WordPress.com

 

 

  • Limited options for themes, plug-ins and widgets
  • Running a custom theme is restricted. CSS is in default mode, but if you want to access the full CSS editing tool, you can pay for the upgrade version.
  • It does not permit to include any advertisements on the blog
  • If you want to switch to WordPress.org in cases that your blog becomes popular and want to monetize it, you will get a new domain name and URL address.
  • No RSS Stats and not compatible with Goggle Analytics


Benefits of WordPress.org

 

 

  • Unlimited access for uploading themes and plugins
  • Ultimate control on code changing if you are a programmer
  • Offers, automatic ping, multiple authors access, sidebar widgets, custom themes and other plug-ins
  • Income Opportunity by allowing advertisements, shopping carts and third party sales to put into your blog.
  • You can customize your domain, email address and etc.
  • You can sell it if you don’t want it anymore.
  • You can have a great community and can establish a good business standing later on.

 

Limitations of WordPress.org

 

 

  • Doesn’t host your blog for you, thus you need to pay for a good web hosting provider to host your blog. So if you don’t have a cash, let’s say $100 a year to compensate for a hosting site that assures you of generating high traffic, you will resort to wordpress.com, because it is free.
  • You need to be technically minded to set up and run the site and of course to maximize the options offered.
  • You’re responsible for everything, from handling back-ups, stopping spam, and upgrading a new software manually if there’s a new version that comes out.

To conclude:

Choosing between WordPress.com and WordPress.org, depends on your purpose. If you want to establish a long term goal for your business, then you have to choose the platform that can give you unlimited access to all your desired look and feel of your site and that you can call it as your own. But you need to be willing to sacrifice a little and be open to the fact that you need to pay a small host fee for the other.

Thanks for reading,

Feel free to leave a comment of your thoughts!

The purpose of a well written SEO article!

Articles play a significant role in internet marketing. It is one essential part of search engine marketing that can push a website UP or Down in the search engine result pages (SERP’s). Because of its viral capability of giving your website a higher traffic and good ranking, it is very significant that a writer knows how to write a well written SEO article.

If you will notice in the history of internet marketing, way back in the 90’s up to 2007, Google don’t give enough weight on the quality of an article a particular website is posting or uploading and even submitting on the different article directories for promotion purposes.  What they know at that time to gain more traffic is to stuff their content with keywords. For every article you will notice that the main keyword is mentioned more than 6 or 8 times in the whole content making it more readable to Google thus easily generated on the top of the result pages.  That practice is called “keyword stuffing” and now, it is in line with what Google called as “black hat SEO”.

Marketers have abused this scheme thus making content that has no sense at all, but with more keywords incorporated in the content. These optimizers are just after for the ranking and not focusing on the reader’s need for useful and accurate information.

But these days, Google have updated their SEO rules and regulations and have become very strict with the quality of the articles thus giving a chance to good writers around the world to speak their minds and let others learn, inspire and inform something about what they have written. Duplicated or copied content written by others can be penalized or banned or the worst may subject for legal action for “plagiarism case”.

With this fine-tuning to Google’s standard for articles being posted online, being a newbie writer wanting to write for the internet market, the first thing you should know is the purpose of a well written SEO article, given the fact that you already possess the art or techniques of good writing:

   

1.       Write for the Readers.

This is the ultimate secret for your article to rank or be popular in the web. A well written article is an article that brings light or a specific and credible answer to a searcher’s query.  It is free from any grammar or spelling errors and is deliberately compose for a single purpose of catering to the requirements and preferences of the reader.  Whether it be funny, informative, debatable, interesting, scary, and etc,  as long as it tickle or amuse your audience, you have achieve its purpose.

 

 2.       Write for Online Visibility.

There are numerous techniques featured on the web on how to have higher online visibility for your articles. Yet the most common and safe way to do it is to use SEO keywords and keyphrases on your content. Using SEO keywords and key terms is the only difference between plainly writing an article and writing an SEO article. You can find competitive keywords relevant to your main keyword using Google Adwords Keyword Tool. With this tool, you can see the keywords that have higher traffic internationally or locally that you can incorporate in your content so that google can easily fetched your content thus have a higher chance of good ranking.  This SEO optimization technique is basically for google’s eye only.  But make sure that you pick keywords that are appropriate or relevant to the idea you are trying to imply on your content.

There is no scientific explanation on how a certain article is likely likeable to millions while some articles are not. Sometimes a well written SEO article may be fetched by Google because of higher density attribute yet readers just spent seconds of their time on it and some may just click it. What I mean is that the readers or searchers are the one who holds the future of your articles online. What appeals to them will basically become their favorite.

Bear in mind that “human” will be the one to read your article at the end of the line and not the “bot”. So always write something that will let your readers see that you are passionate, experienced and credible on a certain field. That’s the secret!

 

 

 

What is Google Page Rank, and why is it important?

Welcome to Shanegarrison.com, I’m assuming that you’re looking for a simple understanding of what google page rank is, and why is it important.

Please, stay with me for a few minutes and I’ll do my very best explaining what I know about this topic!

When someone post content to their website or somone else’s for example “Article Directories”. Google will use a PageRank Algorithm to decide where to rank that particular content within the search engines. Google page rank is a number between 0 to 10 which is assigned to websites that are indexed by google.

Here is an example on how sites may be ranked “ 0 lowest , 10 highest”

0-3: New sites or sites with very minimal links
4-5: Popular sites with a fair amount of inbound links
6: Very popular sites that have hundreds of links, many of them quality links
7-10: Usually media brands, big companies or A-list bloggers ( Small percent of sites will ever be ranked this high).

So, if you just started a blog, it will most likely be a PR of 0 for awhile. May never achieve higher page ranking as it all depends on the quality and relevancy of your content plus inbound links. More on this in a few…

Don’t sweat it in due time, and writing good exclusive content to your blog over a period of time your PR ranking should increase, which will help your blog tremendously with free organic traffic. This is why I’m a big believer of writing all of my own content to shanegarrison.com. It’s my personal blog and I’m aiming over time to reach a PR ranking of 5 to 6 which is HUGE for a blogging site.

Another huge importance of getting a higher PR rank is having a good number of inbound links. These are links from within a site and from outside the site. You may have heard outside linking more widely known as backlinks, same thing .

It’s important to consider in advance on how accepting certain comments posted to your site with their linkbacks may help or affect your site. If it is not relevant and considered spam I would never accept a comment. If it is coming from a good source with a link back from a site with relevant content then this can also help your sites performance. Say I go out and add backlinks to shanegarrison.com , we’ll assume I did 100 today. If 80 of those backlinks are on sites with a PR ranking of 2 or less and 20 were done on PR ranking sites of 5 or higher . Well, those 20 backlinks I done on the higher sites will help my site’s traffic in the long term versus those 80 sites with a lower Pr ranking. This is also assuming that I’m posting backlinks to sites with relevant content as mine.

Here is an example on where PR ranking comes to play. My goal is to get ranked high in the search engines preferably first page for the keyword “ How to groom your dog”. I do a similar post to my blog, then login to my ezine article directory that I’m a expert author in and post another similar write up with that keyword used within my body and also used in the title. I check back in a few days and noticed that my article in ezine article directory has the #3 spot on the first page for that keyword, my blog post in on page 5. Why is this, well ezine article holds a lot more authority then my blog currently has. Ezine articles holds a PR ranking of 6 points out of a possible 10. My blog currently because it’s a new site with not too many links pointing back holds a PR rank of 0.

Now, understand the importance of PR rank and why it is important to your online marketing efforts? It really makes perfect since now that you understand the what and the why’s .

Use this tool

Tool to check your PR rank instantly.

Shane V. Garrison

What is Search Engine Optimization “SEO”

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The other day I was asked from a friend to explain what exactly Search Engine Optimization is, at one time I had no clue either. So, I thought this would make a great addition to shanegarrison.com

It’s almost certain that you’ve visited one of the many search engines while doing your online internet activities. There are several search engines on the internet but the top three  search engines visited are Google, Yahoo, and Bing.

We use these search engines to type in a set of keywords in hopes to find content that matches what we are looking for.  Once you type in your search keywords pages among pages show up on the search engine.  User’s generally will visit sites that are on the top of the first page and may scroll down and continue searching sites on the first couple of pages. I reckon that people assume that these sites must have the most relevant information pertained to what they are looking for since these sites are at the top of the search engines.  If you have ever wondered why some sites ranked better than others on the search engine it is simply because of  online marketing techniques  called Search Engine Optimization also known as SEO.

Search Engine Optimization “SEO” is a technique marketers use to get there sites as high up on the search engine pages for a particular set of keywords that people may frequently type in these search engines. This of course benefits the owner of that site with more free organic traffic visits to their websites. Aww, but what is organic search engine traffic?

There are two ways to get your site listed on the search engines, First way can be very costly but still effective and it’s called paid per click also known as PPC. When you type in a set of keywords everything on the far right, plus 1st top sponsored site of the search engines is considered paid per click. Organic is simply the best way for marketers because it’s FREE but does take some time and elbow grease getting your site ranked high, as well as knowledge.  Organic free traffic comes from search engine optimization, all the pages in the center of the search engine pages  is considered organic . Only way to get your site organically ranked for free is to have some seo knowledge, by using search engine optimization techniques.

The more technical definition of SEO is the method in which search engines analyze and construct individual web pages and compares them to other website pages in order to decide where to rank and index those pages to be discovered within the search engines.  I hope my first explanation was more defined in explaining to you what exactly SEO is and I’m sure you can realize the importance of using this strategy for your online marketing efforts.

I will go into future training on shanegarrison.com to help others start learning simple strategies for SEO, in the meantime  you can start using the search engines now to start learning how to implement this strategy with your online marketing. You’ll find loads of information on the internet.

 Thanks for reading

Shane V. Garrison