April 29, 2017

On Page Link Building Strategy, Internal Link Building Benefits and How To’s

Internal Link Building Strategy…

 

In this post I’m going to explain a link building strategy that is Internal link building. We will explain how you go about doing this task and what the many benefits are for doing so.

It is oftentimes observed that there are hundreds or even thousands of posts over the Internet that talk about maximizing external links for your blog, but no one pays much attention to increasing internal link building. From the term itself, “internal link” is a hyperlink that serves as a reference point or a navigation element in one web page to another (most likely as internal pages or relevant pages). Internal link building is a very powerful strategy to help you increase your page views per visitor by sending them into other pages. Internal links help you distribute the link juice equally that those external links bring in to your website or blog. In this post we will take a closer look on the benefits of internal linking and some effective internal linking strategies you may apply to your own website.

Internal Link Building

Internal Link Buidling

But before we go on, let us first take a closer look on what internal linking is. As mentioned in the first paragraph, internal links are links within a website. Remember that links are considered as either “external” or “internal”. Generally, a link to a page that is outside one domain is external. You probably experienced clicking a hyperlinked word in a blog post that takes you to a different website. While a link that takes you to another page within the same domain is considered internal. This is the key concept why you put tags or related keywords whenever you post a new blog post.

 

Internal links can also be referred to as jump links, in-page navigational links or on-site SEO. This is best utilized by many websites which caters content to its visitors like blogs and references. Wikipedia and IMDB are great examples of this as they have much information in fairly long pages and help users move through page content fairly easily.

 

After knowing what internal links are, the next big question is “why do we need to link our content internally?” Some may consider interlinking as very time consuming strategy and exerting of too much effort. But you know what, doing internal link building does give you and your readers a lot of benefits.

Here are some major advantages when you apply interlinking:

  1.  Easy navigation. If there are specific keywords linked to all the related contents of your website, the user will give as much information as possible regarding a certain topic without exerting too much effort. The easier it is for the user to navigate the site, the higher the probability the user will make a purchase, order, read more and ultimately return to the website.
  2.  Generate more traffic. If a single blog post is interlinked to your other posts, the user will spend longer on your site, giving an easy access to read all the posts related to what the user is looking for.
  3.  Previous posts don’t get lost. If you have a very updated blog and you might just wrote a great article one day and then after a few days no one is reading it, you may link back to them to make sure that readers see it.
  4.  Improves SEO across all pages. If you have pages with higher page rank, you might share it with other pages through internal link building. This is great since search engine spiders are crawling content based on specific search terms.

These are just the major benefits of having your own internal link building strategy for your own website or blog. You don’t need to understand these benefits in a SEO point of view when you try to decide to improve interlinking in your website. The whole process will just be very easy if you keep in mind those very useful advantages. To help you out, here is the basic steps of interlinking:

  1.  Keyword research. The first step is to look for keywords that you might want to develop  great content. You have to pick a specific keyword and some of its variations. But always remember that it must revolve around the kind of website or blog you are maintaining. For example, if your website is about athletic shoes, you might consider using the keywords “NBA athletic shoes”, “cheap athletic shoes” or “branded sneakers for sale”. You can start picking at least five keywords for your content.
  2. Create your first content. After picking the keywords, you will now create the first content or article that revolves around those keywords. It can be just an overview of the main topic and the keywords are just mentioned throughout the discussion.     Once you have the “mother content”, you can easily link it to the other pages which have an in depth discussion of the other specific keywords.
  3. Develop more content for each of the other related keywords. They will serve as the inside pages or linking pages to and from the main content you created.
  4.  Link the homepage to the inside pages. The internal link building will start in here. You may highlight all the related keywords mentioned in your first content page and do some basic HTML editing using the anchor tag. Placing the corresponding url of each linking pages to its specified keyword.

For example, you mentioned the keyword “branded athletic shoes” on your main content and you want to link it to another post which talks about “Top 10 Shoe Brands for Athletes of 2011”. You will just need to include the simple code below:

<a href=”http://www.shoes.com/top10shoebrandsof2011”>branded athletic shoes</a>

Wherein,

<a href=”url of the target page”>keyword/anchor text</a>

5.      Link the inside pages to the homepage. This is applied using the same process as with number 4. This time, you have to make an easy way for your users to return back to your main content. Aside from the homepage, you can also link each inside page to the other pages of your website as long as the keywords or the topics are related to each other.

Those five steps are just the very basic of internal link building. However some blogs today especially those that are very busy and create fairly long content, utilizes different plug-ins that can be installed for free or purchased. Here is two of the most widely used inter-linking plug-ins for blogs powered by different platforms:

 

  1. LinkWithin (http://www.linkwithin.com/). This is a free plug-in usually referred to as a blog widget usually found at the bottom of each of your content displaying a link to other related posts within your website or blog.

LinkWithin is a free widget and easy to install. It supports almost all platforms like WordPress, Blogger and Tumblr. Every related story featured at the bottom of your each post is chosen based on several factors like title, tags and content. You just need to register you domain to their website and they will provide you a very easy instructions on how to install it on your site.

2.       NRelate (http://www.nrelate.com). This is another plug-in that you may use for your internal link building strategy. Just like LinkWithin it is for free and applies on all blog platforms.

This is not  much difference with LinkWithin except that you have all the control how the plug-in displays it’s related posts unlike LinkWithin which do this randomly but of course based on your content. NRelate also has the ability to bring in related posts from your other websites and monetize your related posts.

The bottom line is that whatever kind of plug-in you use; the most important aspect is to create a well written content that can be interlinked to your other pages. The secret is to create a website or a blog which talks about a specific topic or niche.

So the next time you update your website, don’t just focus on increasing your external links. You might start applying the simple concept of internal link building and enjoy its benefits.

 

 

Link building strategy

Internal link building

On page link building

Internal links

Content Farms, Warning! Google may be coming for you!

Google has been labeled as “the perfect search engine” throughout the years. Users can undoubtedly testify for its usefulness and credibility. If you need some answers, you just have to go to Google.com and type the keyword(s) and you will be assured that the search engine will provide the best results that you need.

Google uses “Panda” algorithm to weigh which results comes first. It determines the ranking of the search results. This algorithm has proved to be very effective in the past years. Over the past months however, Google heard a lot of complaints about the quality of its search results.

A lot of factors brought up this problem. According to Matt Cutts himself, English- language spam is less than half five years ago. Spam in other languages is even lower than in English. However, there has been an upstick of spam in 2011. Another problem is that there are a lot of contents that are not “obvious spam” but are not designed to be the results that will satisfy the users when it comes to content quality.

New efforts will be made to improve Google’s search quality. The best solution is to change its algorithm. This will try to lessen the spam and clean up the search results from low quality content. This clearly spells war against spam, including the not- so- obvious spam. Content farms should probably watch out.

Understanding Content Farms

Like all the things you can find in the internet, content farms have some pros and cons. Defining the term can be tricky because its meaning revolves around some positive and negative facts.

Wikipedia defines the term as a company that employs large numbers of writers (often freelance) to generate large amounts of textual content. Their main goal leads to the benefit of advertisers which is done by attracting reader page views. Some refer the term to a website or database of user generated content. In this point of view, a lot of people will be benefited: writers, business men, advertisers, bloggers, freelancers and readers too for they will have the opportunity to get a lot of information from the numerous articles that can be found in content farms.

Using Content Farms for Search Engine Optimization

The reason why content farming has become so popular is that it is one of the most effective ways to optimize a website or a page. It allows room for more page views which helps improve the popularity of the site when it comes to search results. This is going on for years now. Writers around the world have been swarming the internet with their articles. Companies have found great opportunities to popularize their products and services. Websites have improved their page ranks and advertisers have gained more revenues.

Google’s Stand against the Rise of Content Farms

Not all content farms prove to deliver high quality articles. Also, a lot of advertisers have abused the SEO lovin’ by hiring more and more writers which does not necessarily generate high quality content.

As stated earlier, Google has been dealing with this problem since users were claiming that its searches have started to deliver poor results. Content farms are blamed. These farms have been even referred by Google as content “scrapers” which literally copy content from other websites. Although the articles found in the farm is not totally considered as spam, they have definitely lost its popularity among users. Its poor content delivery has been annoying and frustrating to users.

Google will try to form a new algorithm to solve the problem about poor search results. Cutts said that Google will find a solution to the scourge of low quality. Google would prefer its users to conduct searches logged into its site with all its personalization options. This will be done to weed out the spammy sites that users don’t need to see in the search results.

The new algorithm will definitely benefit individual users. Shallow or poor quality content will be removed from the search results. This will eventually take away the chance for advertisers to improve their page ranks through content farms. However, this solution still does not ensure the downfall of content farms.

No matter how complicated things may be, Cutts had stated that Google is still aiming to improve the quality of their search results. The search quality will rank among the higher priorities over the next months. The Google algorithm is being monitored and reviewed constantly. It is making about one change a day to the signals that determine where a site ranks against a search query.

Google strived for perfection and is doing its best to reach their main goal which benefits its users around the world. It has acknowledged the issue but it humbly noted that anything driven by humans is subject to flaws.

 

The importance of social bookmarking for SEO

It has been said that although you have excellent and quality posts on your site, when no one knows that it exists, your site is dead. When you don’t have an audience to read and interact with your posts, creating a site to inform, promote or express your thoughts and ideas doesn’t serve its purpose.

So, in order for your site to be readable, search able and be visible in the web community, you need to know Social Bookmarking?

What is Social Bookmarking? I know you will definitely be asking it, especially if you don’t have any background on SEO.

Social Bookmarking- it is a method or way to establish a web presence. In the simplest definition, it is an effective platform or tool to “advertise” or promote your articles, videos, images and the site in general. You can also use this to search for other sites with similar niche as yours to build a relationship with them.

In SEO, where your web presence is crucial to achieve higher rankings, social bookmarking is one effective method of “off-page” optimization which is an SEO term of optimizing their site outside of their web page.

Why Social Bookmarking is Crucial in SEO? Here, are some important points on why you “must” consider bookmarking you posts:

importance of social bookmarking

To Justify Existence. If you want your message on your blog to cross different shores, and not just limited to your close friends and family, you must promote it, unless you want it to be private. The blogosphere will know that your site exists if it is present in social bookmarking sites. It is also a way to determine that you are an active blogger and that you know how to promote your site effectively. Social bookmarking is just a basic SEO. Having a website, at least you know the basics of SEO.

To Increase Traffic. Bookmarking sites are easily indexed or crawled by search engines. If you bookmark your post, people from that bookmarking site can visit your site quickly through the link to your post, thus will increase your site’s traffic. And if they find your site very informative, for sure they will become your subscribers.

To Create a Community. The longer you are bookmarking quality posts and interacting with fellow niche bloggers, you can create a group or community which is a good start in building an authority site. If you are promoting a product or a service on your site and bookmark it, your chance of getting customers and referrals is high. In other words, you can enlarge your market by reaching your customers and potential customers globally.

Quick Tip: The web is a community of different genres and races. It would be very difficult to fit in if you don’t know where and what category you should bookmark your site. So, make sure to bookmark your post on the right category.

 

To Help in Branding your Site. If your regularly bookmarking posts to social bookmarking sites, people can easily recall your site’s name. Some bloggers who find your post interesting because it is timely, funny, unusual or even challenging, will likely to re blog it, or promote it to other social bookmarking sites. This will help in establishing a brand name of your site. More so, the more friends or followers you have, people deemed you as professional and authority author or blogger.

To Spread News and Alerts Quickly. Since, there are millions of people are also bookmarking their posts daily, hourly or even in seconds, it is a great tool to spread news or update quickly.

 

To Increase Backlinks. This is the most important factor why SEO marketers are doing bookmarking. Getting backlinks can’t happen instantly unless you will be paying someone or purchasing a machine that can generate backlinks quickly. Back linking is an important factor in SEO, and one of the essential determinants in search engines in calculating the rankings. To get natural backlinks, your posts must rank on the front page of the social bookmarking sites. In order for you to be on the top page, your posts should have more votes from people on the social bookmarking site. A popular post is also called a viral post. And search engines always look up on viral posts.

Quick Tip. Bookmarks that are not popular, or have minimal votes in the social bookmarking site, doesn’t help in getting a good ranking.

The best thing about social bookmarking is that most of the legitimate sites are “FREE” and is not limited to bloggers alone but is accessible to all who have a website domain.

Here are the Top TEN Social Bookmarking sites of 2011 ranked according to the number of users.

1. Twitter

2. Digg

3. StumbleUpon

4. Reddit

5. Delicious

6. Tweetmeme

7. FARK

8. Slashdot

9. Friendfeed

10.Clipmarks

How to SEO your article images and why you should?

“A picture speaks a thousand words”. This is basically true for humans who can interpret a picture or image without reading any caption of it. But in the internet world where robots and machines are programmed for certain limited tasks, like the search engines especially, it can’t read article images.

Search engines can only read text. That’s why the need to describe or write a caption on the article image to be included in the content is essential.

In SEO, content not only means articles or posts alone. Images, pictures, and videos are also regarded as content. And if you own a site you need to have a deeper knowledge on why you should SEO your article images:

How to seo your images

Seo your blog images

Here’s WHY:

To Boost Ranking More.

Your articles are the key roles that you should focus on to achieve higher rankings in the SERP’s, but SEO’ing your article images can be of great help for higher chance of search ability. People often search phrases, or what we call long tail keywords, and if they have typed in the same words and phrases that describes your image, your site will likely to appear in the result pages.

To Gain More Traffic.

The number of traffic is crucial for a site to gain popularity. And one effective way to do it, is to add more images in your content and make an appropriate description of the article images. If your image shows up in the result pages when a searcher searches for something that somehow relates to the searcher’s query and lands on your site, it would still be a traffic to your site. Although at times, it is a given fact that searchers wont read your post because it’s not what they’re looking for or not relevant to the information that they need, but by just simply landing on your page, it is a vote for you.

To Be Competitive.

Knowing the techniques on how to SEO your article images is an edge on your competitors. You shouldn’t be left behind on how to optimize your site, or else expect to see your site on the last pages of the SERP’s.

So, Here are the Effective yet Easy ways on How to Optimize your article Images for the Search Engines:

Rename Your Image.

This is the easiest step but often neglected or taken for granted especially by the newbie SEO marketers. When you upload an image that reads IMG0089.jpg, rename or describe it as what you see it. Meaning the description must be literal and not too poetic or o something that puzzling. When naming article images, put yourself as the searcher. What would searchers type in when they search for something. Be simple and descriptive as possible. For instance, if your article image is an apple, you wont just rename it as apple.jpg, but it would be best if you would say a green apple.jpg or green apples.jpg if it’s green .

Quick Tip: Don’t rename your article image with the keyword you are optimizing if it is not related. Although Google cant read images, it would be a “not so good deed” to deceive the search engines. IF you do that, you are practicing “black hat SEO”.

Use Alt Tags.

Alt tags are created for search engines . It is somehow technical, but is easy if you know the basics of programming. The alt tag attribute is used when your image in the content doesn’t show up and what you see is just a blank box. If you use an alt attribute on your article image, search engine can read it, and searchers can still tell what kind of image is that in the blank box when they point the cursor on the blank image. Again, be descriptive as possible in describing your image.

Add Captions.

By adding captions on your images, it would still be a great help to boost your ranking by including your keywords.

Use SEO Images Plug-In.

It will be great news if you are using WordPress as your blog platform because WordPress has an SEO friendly Plug-In tool that allows you to rename your article image in no time. Additionally, WordPress allows you to insert text or texts into the alt text without worrying on messing or altering the actual HTML.

Although, it is not a guaranteed technique that your site will “immediately” generate more traffic by SEO’ing your article images, but it will definitely make your site search friendly to search engines and to searchers.

Blog commenting is a great way to build Backlinks

Being a professional SEO specialist can’t happen overnight. In order for you to be tagged as an expert Search Engine Optimizer,  you must have years of experience in optimizing websites whether it is a personal website or an e-commerce website. And of course, you must have succeeded or have achieved the general rule of being an expert SEO for your every project- and that is to bring that web page you are optimizing on the top rank of the search engine result pages.  Quite a tough task though right? But it does all depend upon the effectiveness of the techniques and strategies an SEO specialist has.

 

For the internet industry, your online presence matters the most. Even though you have the best and the most useful, enticing, interesting, funny, controversial website across the globe, if you are not searchable, your effort will be useless because, it seems you don’t exist at all..

And that’s the biggest challenge of an SEO, to make your site visible and searchable.

 

One of the ways of gaining online visibility is the process called Link-building. It is regarded as the most important factor in SEO because it is the process of increasing the number and quality of incoming/inbound links from other websites to increase a web page’s link popularity and obtain higher position in the search engines.

 

These incoming/inbound links , inlinks, inward links or whatever synonyms might others use is more technically called as:

Backlinks- which is define to be the links pointing to your site.

What Backlinks can do to your site?

 

  • Search Engines like the mighty Google, Bing,  and Yahoo relies heavily on links especially the Backlinks to determine a website’s or blog’s relevance to a search.
  • Backlinks are “Vote” or a recommendation of your blog or website.
  • Backlinks will increase your website’s search engine ranking
  • The more backlinks you have, the more popular you will be
  • Backlinks can help you build an authority website later on.

 

Backlinks will definitely do wonders to your site’s online presence and credibility. But there’s one thing you need to be reminded of when linking to other websites.

If you are aiming to build a reputable and credible online presence, link to authority sites with the same niche as yours. Don’t just link to sites just for the sake of having more links to achieve more traffic. Your backlinks should be relevant to your site niche in order to be effective.

 To simplify: If your site focuses on “health issues on men” , you should have backlinks pointing to sites about health issues on men.

In this way, search engine will not regard you as spam or a site focusing on link building only for the sake of ranking, but a credible site aiming to build a long term online career and customer service satisfaction.

 


There are many ways on how to build Backlinks naturally. When we say Natural Backlinks, we use SEO techniques and not through paid ads or sponsored listings.

 

 
           You can build Backlinks through:

1.      Article Writing
2.      Web Directories Submission
3.      Forums
4.      Bookmarking to Social Bookmarking sites
5.      Blog Commenting

 

Among those mentioned ways on building natural backlinks, we will focus on “Blog Commenting”- as SEO’s consider it as the quick, easiest and effective way of building backlinks to your website.

 

Blog commenting is simply the process of commenting on other people’s blog or website, particularly on the specific blog post or article that catch your attention or that you are interested on to share your insights or thoughts whether you agree or disagree.

 

The Benefits of Blog Commenting in SEO:

 


  1. Blog Commenting can build direct traffic to your site if someone’s click your link.
  2. It is the best way to build your personal brand or be an expert on your chosen niche.
  3. Although most blogs have nofollow tag or atttibute, there are still some blogs or sites that are dofollow, so if you comment on dofollow blogs, the pagerank or “link juice” will be passed on to you.
  4. You will be getting backlinks from different places across the globe with different IP addresses, domains, and locations.

 

 

 

Do’s to Follow in Blog Commenting:

 

 

  • Comment on blogs that have similar niche as yours.
  • Comment Only on the most recent posts as possible.
  • Comment on blogs with good PageRank. The average page rank is 3-5.
  • Comment on blogs that have active comment threads or have current posts.
  • Post a relevant or insightful comment and not just confide on saying short words like “Excellent”,  “Nice idea”, “Great Post”, and etc.  If you comment like that, you will be regarded as a spam and the moderator will automatically delete your post.
  • Try to look for niche sites that have DoFollow tag.

 


Not-so-good/ Spam comment: Great Piece! Nice!, Great Stuff! Nice Try,  or Amazing Post!

 

Good Comment: This is a wonderful page and I am very sure that it would have consumed a good amount of your top quality time to write such an unique and new articles. Will follow your website and will be beneficial if you may supply far more periodical and organized blogs methods for beginners like us.

 

 

 

Donts’ to Avoid in Blog Commenting:

 

 

  • Don’t write short or un-real and meaningless comments
  • Don’t comment on blogs that the latest post is a year or two years ago.
  • Avoid blog spamming. Blog spamming is simply commenting on posts or articles not relevant to your site’s niche, and writing only short and very general comments.
  • Don’t use blog commenting software or robot as this is easily detected now and will automatically ban your site.

 

How to find niche blogs to comment on?

  • You can use Google Blog Search or simply click this link http://blogsearch.google.com. Just type in your main keyword to the search box and a number or relevant blog posts will be lay down to you.

     

    Building backlinks through blog commenting is an effective method of generating higher traffic and being listed in the top rank of the search engine results pages if practiced correctly. As it can make or break your online reputation depending on the sites you have commented on and depending on the comments you are posting on.