February 24, 2017

Have you tried Bing search cost per click advertising yet?

Being tagged as one of the giant search engines around the globe and is owned and run by Microsoft, Bing is trusted by millions of businesses and website owners that give reliable and consistently accurate results when they are looking for information or data about a specific subject or query. Previously MSN, Bing services has expanded and offers advertising programs for website owners who aim to monetize or gain revenue out of their websites or blogs.

Bing Adcenter is another profitable service that Bing is offering that will help businesses to get maximum exposure for their products and services to a wider audience through their content advertising program. This Bing ad program is also keyword-oriented like Google Adwords, 7Search and others, meaning your main keyword or key phrases that will best describe your products and services must be included in your marketing content. For Bing, they call this service CPP (cost-per-click) while to some is PPC (pay-per-click).

Now, that Yahoo and Bing search have merged their advertising program, many are enticed to try the program because it’s just hitting two birds with one stone kind of thing. Through these combined markets, website owners and online marketers can be able to monitor or track their campaign performance through web based solutions. Once you are registered with Yahoo, your ads are running also with Bing. This is probably their scheme of overpowering Google Ads. With this union, Matt Lyndon, Microsoft Ad GM has this to say “You need a lot of advertisers to provide the most relevant advertising experience. You don’t want to show an ad for ‘Tacoma plumber’ when a visitor is searching for a plumber in Seattle. The only way to create a market to attract more advertisers is to have a product with a high volume of searchers using it.”

Here are some Pros that you may help you think of giving Bing Ads a try

  1. Low Bid Price. Of course, marketers will always ask for this and will always consider the cost before anything else. Bing search ad is said to be lower in price compared to other online advertising companies around. How low? Well, hundreds of website owners are bidding to be included in the first page of the SERP’s, and that line with Bing is shorter compared to Google, so advertisers pay less for their keywords to be placed in that page.
  2. Better Conversion rate. Google is more popular than Bing, that’s a fact. That’ why the chance of generating traffic is high, but with millions of competitors, you need to really work hard to be successful on your campaign. But, with Bing, although, you are not assured of getting high traffic, you can get an access to the customers of MSN, which can later on can convert you more sales. Google appeals to younger audience, while most MSN users are older, which are typically buyers.
  3.  Good Customer Service System. Bing is helping small online businesses to grow by attending to their queries and assessing their progress from time to time through their Quick launch program-an online free advertising consulting program. For you to be able to access this free advertising consulting in Bing search is that you need to at least spending $500 each month for your ad campaign.  Also, with those advertisers who have a staggering account of more than $500,000 per year have an assigned account representative that will attend to their problems either technical or in line with the billing. Search Traffic is already growing. Because Bing search ad is now becoming popular, it would mean that your marketing campaign have a higher chance of visibility to a wider audience.
  4.  Easy transfer of ads from Google Adwords account. This basically can’t be done with Google but possible with Bing. You can easily import all your keyword and ad groups to Bing search ad Center, no question ask, hassle-free!

With those promising Pro’s of using Bing search , here are some cons about this service that advertisers have experienced:

 

  • You need to have an established account history before your ads will show up.
  • channel is limited and thus you can’t add more keywords.
  • Not so competitive traffic compared to Google
  • Not so appealing to market and other huge companies around

 

Have you tried using Bing search ad program? What can you say about their service? How about the conversion rate? Share with me your thoughts on this by leaving your comment below.

 

Microsoft Bing

Bing Search Engine

Bing pay per click advertising

On Page Link Building Strategy, Internal Link Building Benefits and How To’s

Internal Link Building Strategy…

 

In this post I’m going to explain a link building strategy that is Internal link building. We will explain how you go about doing this task and what the many benefits are for doing so.

It is oftentimes observed that there are hundreds or even thousands of posts over the Internet that talk about maximizing external links for your blog, but no one pays much attention to increasing internal link building. From the term itself, “internal link” is a hyperlink that serves as a reference point or a navigation element in one web page to another (most likely as internal pages or relevant pages). Internal link building is a very powerful strategy to help you increase your page views per visitor by sending them into other pages. Internal links help you distribute the link juice equally that those external links bring in to your website or blog. In this post we will take a closer look on the benefits of internal linking and some effective internal linking strategies you may apply to your own website.

Internal Link Building

Internal Link Buidling

But before we go on, let us first take a closer look on what internal linking is. As mentioned in the first paragraph, internal links are links within a website. Remember that links are considered as either “external” or “internal”. Generally, a link to a page that is outside one domain is external. You probably experienced clicking a hyperlinked word in a blog post that takes you to a different website. While a link that takes you to another page within the same domain is considered internal. This is the key concept why you put tags or related keywords whenever you post a new blog post.

 

Internal links can also be referred to as jump links, in-page navigational links or on-site SEO. This is best utilized by many websites which caters content to its visitors like blogs and references. Wikipedia and IMDB are great examples of this as they have much information in fairly long pages and help users move through page content fairly easily.

 

After knowing what internal links are, the next big question is “why do we need to link our content internally?” Some may consider interlinking as very time consuming strategy and exerting of too much effort. But you know what, doing internal link building does give you and your readers a lot of benefits.

Here are some major advantages when you apply interlinking:

  1.  Easy navigation. If there are specific keywords linked to all the related contents of your website, the user will give as much information as possible regarding a certain topic without exerting too much effort. The easier it is for the user to navigate the site, the higher the probability the user will make a purchase, order, read more and ultimately return to the website.
  2.  Generate more traffic. If a single blog post is interlinked to your other posts, the user will spend longer on your site, giving an easy access to read all the posts related to what the user is looking for.
  3.  Previous posts don’t get lost. If you have a very updated blog and you might just wrote a great article one day and then after a few days no one is reading it, you may link back to them to make sure that readers see it.
  4.  Improves SEO across all pages. If you have pages with higher page rank, you might share it with other pages through internal link building. This is great since search engine spiders are crawling content based on specific search terms.

These are just the major benefits of having your own internal link building strategy for your own website or blog. You don’t need to understand these benefits in a SEO point of view when you try to decide to improve interlinking in your website. The whole process will just be very easy if you keep in mind those very useful advantages. To help you out, here is the basic steps of interlinking:

  1.  Keyword research. The first step is to look for keywords that you might want to develop  great content. You have to pick a specific keyword and some of its variations. But always remember that it must revolve around the kind of website or blog you are maintaining. For example, if your website is about athletic shoes, you might consider using the keywords “NBA athletic shoes”, “cheap athletic shoes” or “branded sneakers for sale”. You can start picking at least five keywords for your content.
  2. Create your first content. After picking the keywords, you will now create the first content or article that revolves around those keywords. It can be just an overview of the main topic and the keywords are just mentioned throughout the discussion.     Once you have the “mother content”, you can easily link it to the other pages which have an in depth discussion of the other specific keywords.
  3. Develop more content for each of the other related keywords. They will serve as the inside pages or linking pages to and from the main content you created.
  4.  Link the homepage to the inside pages. The internal link building will start in here. You may highlight all the related keywords mentioned in your first content page and do some basic HTML editing using the anchor tag. Placing the corresponding url of each linking pages to its specified keyword.

For example, you mentioned the keyword “branded athletic shoes” on your main content and you want to link it to another post which talks about “Top 10 Shoe Brands for Athletes of 2011”. You will just need to include the simple code below:

<a href=”http://www.shoes.com/top10shoebrandsof2011”>branded athletic shoes</a>

Wherein,

<a href=”url of the target page”>keyword/anchor text</a>

5.      Link the inside pages to the homepage. This is applied using the same process as with number 4. This time, you have to make an easy way for your users to return back to your main content. Aside from the homepage, you can also link each inside page to the other pages of your website as long as the keywords or the topics are related to each other.

Those five steps are just the very basic of internal link building. However some blogs today especially those that are very busy and create fairly long content, utilizes different plug-ins that can be installed for free or purchased. Here is two of the most widely used inter-linking plug-ins for blogs powered by different platforms:

 

  1. LinkWithin (http://www.linkwithin.com/). This is a free plug-in usually referred to as a blog widget usually found at the bottom of each of your content displaying a link to other related posts within your website or blog.

LinkWithin is a free widget and easy to install. It supports almost all platforms like WordPress, Blogger and Tumblr. Every related story featured at the bottom of your each post is chosen based on several factors like title, tags and content. You just need to register you domain to their website and they will provide you a very easy instructions on how to install it on your site.

2.       NRelate (http://www.nrelate.com). This is another plug-in that you may use for your internal link building strategy. Just like LinkWithin it is for free and applies on all blog platforms.

This is not  much difference with LinkWithin except that you have all the control how the plug-in displays it’s related posts unlike LinkWithin which do this randomly but of course based on your content. NRelate also has the ability to bring in related posts from your other websites and monetize your related posts.

The bottom line is that whatever kind of plug-in you use; the most important aspect is to create a well written content that can be interlinked to your other pages. The secret is to create a website or a blog which talks about a specific topic or niche.

So the next time you update your website, don’t just focus on increasing your external links. You might start applying the simple concept of internal link building and enjoy its benefits.

 

 

Link building strategy

Internal link building

On page link building

Internal links

Is Your Website Mobile Friendly?

Maintaining a website is probably the most crucial part of being a website builder. The challenges become more difficult as years go by. If you want your website to survive , you have to stay ahead of your competition.

A very powerful strategy to maintain a strong website is to know the current trends of modern technology. If you want to talk about these two things, you may have to look for  evidence where the technology is at its highest peak: mobile phone usage is HUGE and will be the FUTURE hot spot for online marketers.

She could be looking at your website...

Mobile phones in the past were simply used to send and receive messages or make and take calls. Now, however, these mobile devices can be used to play games, listen to music, take pictures, record videos and the most popular feature to people today: browse the internet.

The booming popularity of smartphones and tablets are becoming more and more obvious. Also, people are spending more time using their mobile phones than doing something else. In America, people spend two times the amount of time in using their mobile phones than they spend eating which is 1/3 of the amount they spend sleeping.

If you want to maintain and improve your website’s popularity, consider these numbers. The best thing that you should do is to learn how to reach these people who spend a lot of time browsing the internet using their mobile phones.  Make a mobile- friendly website. That is not only letting your site searchable or available but making it viewable, readable and user- friendly.

There are a lot of benefits that you can get if your site becomes mobile friendly. Let’s take a look at some mobile insights.

The Mobile Internet Growth

About 70 percent of the world’s population has a mobile phone and according to Microsoft’s 2011 report about mobile statistics facts, out of 4 billion mobile users around the world, there are 1.08 billion smart phone users meaning 27 percent of mobile users access the internet through their mobile phones.

The Mobile Data Traffic

In another report made by Cisco from their Global Mobile Data Traffic Forecast in 2015:

  • Mobile internet users will reach 788 million by 2015.

 

  • Global data mobile traffic grew in 2.6 fold last 2010 and which nearly tripled for the third year in a row. It is estimated that in 2015, the traffic from wireless devices will exceed the wired devices (desktops and PCs). Wired devices will be accounted for 46 percent of IP traffic while mobile devices and Wi-Fi will be accounted for 54 percent of IP traffic.
  •  During an average hour in 2015, there will be an equivalent of 200 million people streaming high- definition video continuously. In a busy hour, it will be equivalent to 500 million people.

 

  • Today, internet video is 40 percent of consumer traffic. By 2015, the sum of all forms of video will turn out to be approximately 90 percent of global consumer traffic.

 

If you will look at these insights, you will determine the importance of your website is mobile friendly. You have to provide millions of users their needs and that is to present them a website which can be browse via mobile devices.

 

Why Your Website should be Mobile Friendly:

1.    To increase traffic

From the above mentioned statements, it was stated that the mobile data traffic will increase in a drastic manner in the future. You have to use the mobile popularity to increase your site’s traffic. The more people who can view your site using their phones, the higher your site’s traffic will be.

 2.    To avoid high bounce rate

One of the most important things that determine a website’s effectiveness and popularity is its bounce rate. The higher the bounce rate, the lesser is its effectiveness. High search rate does not necessarily solve the problem when it comes to bounce rate. If millions of people can search your site but are not able to make use of your website (view, browse, read), it will be a very bad thing. You have to start building mobile friendly web pages.  Users will try to open your website but they will leave immediately if their device can not access your site’s pages.

3.   Avoid Losing Potential Customers/ Business Partners

The page rank and the search rate will mean nothing if users find your site “annoying”. It will be frustrating to be able to find a website that looks useful but is not viewable. Mobile web should be a hundred percent user- friendly. If not, its credibility will fluctuate and the website will lose its popularity among users.

Mobile web will be one of the most popular things in the world in the near future. The more you understand its importance, the better. The faster you can build a mobile friendly website, the more possibility of maintaining  your website’s credibility, popularity and effectiveness.

Mobile Friendly Website

Content Farms, Warning! Google may be coming for you!

Google has been labeled as “the perfect search engine” throughout the years. Users can undoubtedly testify for its usefulness and credibility. If you need some answers, you just have to go to Google.com and type the keyword(s) and you will be assured that the search engine will provide the best results that you need.

Google uses “Panda” algorithm to weigh which results comes first. It determines the ranking of the search results. This algorithm has proved to be very effective in the past years. Over the past months however, Google heard a lot of complaints about the quality of its search results.

A lot of factors brought up this problem. According to Matt Cutts himself, English- language spam is less than half five years ago. Spam in other languages is even lower than in English. However, there has been an upstick of spam in 2011. Another problem is that there are a lot of contents that are not “obvious spam” but are not designed to be the results that will satisfy the users when it comes to content quality.

New efforts will be made to improve Google’s search quality. The best solution is to change its algorithm. This will try to lessen the spam and clean up the search results from low quality content. This clearly spells war against spam, including the not- so- obvious spam. Content farms should probably watch out.

Understanding Content Farms

Like all the things you can find in the internet, content farms have some pros and cons. Defining the term can be tricky because its meaning revolves around some positive and negative facts.

Wikipedia defines the term as a company that employs large numbers of writers (often freelance) to generate large amounts of textual content. Their main goal leads to the benefit of advertisers which is done by attracting reader page views. Some refer the term to a website or database of user generated content. In this point of view, a lot of people will be benefited: writers, business men, advertisers, bloggers, freelancers and readers too for they will have the opportunity to get a lot of information from the numerous articles that can be found in content farms.

Using Content Farms for Search Engine Optimization

The reason why content farming has become so popular is that it is one of the most effective ways to optimize a website or a page. It allows room for more page views which helps improve the popularity of the site when it comes to search results. This is going on for years now. Writers around the world have been swarming the internet with their articles. Companies have found great opportunities to popularize their products and services. Websites have improved their page ranks and advertisers have gained more revenues.

Google’s Stand against the Rise of Content Farms

Not all content farms prove to deliver high quality articles. Also, a lot of advertisers have abused the SEO lovin’ by hiring more and more writers which does not necessarily generate high quality content.

As stated earlier, Google has been dealing with this problem since users were claiming that its searches have started to deliver poor results. Content farms are blamed. These farms have been even referred by Google as content “scrapers” which literally copy content from other websites. Although the articles found in the farm is not totally considered as spam, they have definitely lost its popularity among users. Its poor content delivery has been annoying and frustrating to users.

Google will try to form a new algorithm to solve the problem about poor search results. Cutts said that Google will find a solution to the scourge of low quality. Google would prefer its users to conduct searches logged into its site with all its personalization options. This will be done to weed out the spammy sites that users don’t need to see in the search results.

The new algorithm will definitely benefit individual users. Shallow or poor quality content will be removed from the search results. This will eventually take away the chance for advertisers to improve their page ranks through content farms. However, this solution still does not ensure the downfall of content farms.

No matter how complicated things may be, Cutts had stated that Google is still aiming to improve the quality of their search results. The search quality will rank among the higher priorities over the next months. The Google algorithm is being monitored and reviewed constantly. It is making about one change a day to the signals that determine where a site ranks against a search query.

Google strived for perfection and is doing its best to reach their main goal which benefits its users around the world. It has acknowledged the issue but it humbly noted that anything driven by humans is subject to flaws.